• 제목/요약/키워드: risk recognition

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외식산업의 위험 커뮤니케이션이 소비자의 심리적 반응과 태도에 미치는 영향 (A Study on the Effect of Risk Communication on Consumers' Psychological Response and Attitude in the Foodservice Industry)

  • 송경숙
    • 한국조리학회지
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    • 제15권3호
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    • pp.324-343
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    • 2009
  • 본 연구는 외식산업의 위험 커뮤니케이션에 대한 소비자들의 심리적 반응과 태도에 미치는 영향을 규명하는데 목적을 두고 검증하였는데, 그 결과는 다음과 같다. 첫째, 위험 커뮤니케이션과 정보 신뢰간 관계에서는 위험 커뮤니케이션의 안전성에 대한 지각이 높아지면 정보 신뢰는 높아지는 것으로 나타났고, 위험성에 대한 지각이 높아지면 정보 신뢰는 윤리성에 대한 지각이 높아지며 정보 신뢰는 높아지는 것으로 나타났다. 둘째, 위험 커뮤니케이션과 위험 지각간 관계에서는 위험 커뮤니케이션의 안전성에 대한 지각이 높아지면 위험 지각은 높아지는 것으로 나타났고, 위험성에 대한 지각이 높아지면 위험 지각은 환경성에 대한 지각이 높아지면 위험 지각은 윤리성에 대한 지각이 높아지면 위험 지각은 0.234 높아지는 것으로 나타났다. 셋째, 위험 커뮤니케이션에 대한 정보 신뢰와 위험 지각간 관계에서는 위험 커뮤니케이션에 대한 정보 신뢰가 높아지면 위험 지각은 높아지는 것으로 나타났다. 넷째, 정보 신뢰와 소비자 태도간 관계에서는 만족도에 있어 정보 신뢰가 높아지면 만족도는 0.681 낮아지는 것으로 나타났고, 구전 의도에 있어 정보 신뢰가 높아지면 구전 의도는 낮아지는 것으로 나타났다.

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관세업무리스크 인식과 보험사고 발생에 관한 실증연구 (An empirical study of customs business risk recognition and insurance accident occurrence)

  • 정성훈;김태인
    • 통상정보연구
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    • 제9권3호
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    • pp.205-229
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    • 2007
  • This study analyzed relation with risk recognition degree by customs business of customs brokers and actuality insurance accident occurrence. These study finding that risk recognition by customs work area of customs brokers and actuality insurance accident occur did not agree. So customs brokers more elevate risk recognition of entry field, origin/trademark right, HS and customs tariff application, customs refund, price estimation that are high the insurance accident rate. and they may have to do emphasis administration through employee education and ability elevation. Specially, operation risk that is produced from charge employee's simplicity mistake who tax invoice omission, a tax use mistake, document nondelivery, notice dispatch delayed action, may have to manage through moral management and employee bylaws and education, employee guidance etc. Also, they publicize these contents to import and export enterprise, and practice risk management of high risk business in priority through education and public information. so we will have to make can do more effective risk management.

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IT 아웃소싱에 대한 전략적 인식과 위험이 아웃소싱의 정도에 미치는 영향 (The Effect of Strategic Recognition and Risks of IT Outsourcing on the Degree of Outsourcing)

  • 문용은
    • 한국경영과학회지
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    • 제27권3호
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    • pp.21-40
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    • 2002
  • Recently, IT outsourcing has become a very important management strategy which implements information systems in organizations. This paper investigates the risks and strategic recognition as a key factors affecting on the degree of IT outsourcing. Specifically the risks of IT outsourcing and its four components-risk of control, risk of economical, risk of technical, risk of relational - are examined to be a negative effect on the degree of outsourcing. And strategic recognition about outsourcing is examined how to affect en the risks and the degree of IT outsourcing. To empirically test these relationships, data ere gathered from senior IT managers in 86 corporations. Results of this study show that the degree of outsourcing is strongly influenced by risk of control, risk of economical, risk of relational. But risk of technical does not influence on the degree of outsourcing. And strategic recognition about outsourcing is found that is negative effect on the risks of IT outsourcing and positive effect on the degree of IT outsourcing. The results provide a good framework to minimize the risks for IT outsourcing success.

부정적 언론보도에 대한 베이커리 소비자의 심리적 위험지각과 브랜드태도 연구 (A Research on the psychological risk recognition and Brand Attitude of Bakery Consumers on Negative Media Report)

  • 정순화;한경수
    • 한국생활과학회지
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    • 제24권4호
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    • pp.513-529
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    • 2015
  • This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

IS 아웃소싱의 위험과 아웃소싱의 정도에 관한 연구 (The Effect of Risks and Strategic Recognition on the Degree of IT Outsourcing)

  • 문용은;박유진
    • 한국정보시스템학회지:정보시스템연구
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    • 제11권1호
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    • pp.1-28
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    • 2002
  • Today, IT outsourcing has become a very important management strategy of implementing information systems in organizations. This paper investigates the risks and strategic recognition as a key factors effecting on the degree of outsourcing, Specifically the risks of outsourcing and its four components-control risk, economical risk, technical risk, relational risk-are examined to be a negative effect on the degree of outsourcing. And strategic recognition about outsourcing is examined to be a mediator factor between the risks and the degree of outsourcing. To empirically test these relationships, data are gathered from senior IT managers in 62 corporations. Results of this study show that the degree of outsourcing is strongly influenced by control risk, economical risk, relational risk. But technical risk does not influence on the degree of outsourcing. And strategic recognition about outsourcing is found that is mediator concern with the risks and the degree of outsourcing. The results indicate to provide a good framework to minimize the risks for IT outsourcing success.

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초등학생들의 안전의식이 사고유형 위험인식에 미치는 영향 (Influence of Elementary school Students' Safety Consciousness upon Risk Recognition of Accidental Type)

  • 박상섭;이창희
    • 한국산학기술학회논문지
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    • 제11권6호
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    • pp.2152-2160
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    • 2010
  • 본 연구는 초등학생들의 안전의식이 사고유형 위험인식에 미치는 영향에 대한 관련성을 알아보고자 시도하였다. 2009년 6월 25일부터 7월 15일까지 J도 소재 J시 K시 4개교에 재학하는 초등학생 378명에 대하여 실시하였다. 통계처리는 SPSS WIN 12.0 Version 프로그램을 사용하였으며, 통계적 유의성은 p<.05로 설정하였다. 안전실태의 특성의 변수들과 안전의식, 사고유형 위험인식 간의 상관관계는 안전의식은 외상사고 위험인식(r=.179, p<.01)과 환경사고 위험인식(r=.104, p<.05)에 양의 상관관계를 보였다. 사고유형 위험인식 전체에 대해서 살펴보면 1년 내 안전 교육($\beta=.139$, t=2.654, p<.01)과 교통안전의식($\beta=.172$, t=2.714, p<.01)이 사고유형 위험인식에 유의한 영향을 주는 것으로 나타났다.

VMD 이미지와 브랜드 인지도가 위험 지각, 브랜드 이미지 및 브랜드 충성도에 미치는 영향에 관한 연구 (A Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty)

  • 박민정;이소은
    • 복식문화연구
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    • 제16권5호
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    • pp.826-840
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    • 2008
  • It has been important for retailers to create and maintain strong brand image and brand loyalty in highly competitive markets. The purpose of the study is to investigate the effect of VMD(Visual Merchandising) image and brand recognition on consumers' perceived risk, brand image and brand loyalty. A 2(VMD image: positive vs. negative) $\times$ 2(brand recognition: high vs. low) between-subjects factorial design experiment was conducted. College students(n=308) participated in the experiment. The results of this study revealed: (1) Positive VMD image reduced perceived risk and increased positive brand image and brand loyalty compared to low VMD image; (2) High brand recognition had a negative impact on perceived risk and positive effects on brand image and brand loyalty; (3) The less risk and the more positive brand image were perceived, the higher brand loyalty were generated. The study provided theoretical and practical implications and future research regarding VMD, brand recognition, and brand loyalty.

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모멘트 변화와 객체 크기 비율을 이용한 객체 행동 및 위험상황 인식 (Object-Action and Risk-Situation Recognition Using Moment Change and Object Size's Ratio)

  • 곽내정;송특섭
    • 한국멀티미디어학회논문지
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    • 제17권5호
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    • pp.556-565
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    • 2014
  • This paper proposes a method to track object of real-time video transferred through single web-camera and to recognize risk-situation and human actions. The proposed method recognizes human basic actions that human can do in daily life and finds risk-situation such as faint and falling down to classify usual action and risk-situation. The proposed method models the background, obtains the difference image between input image and the modeled background image, extracts human object from input image, tracts object's motion and recognizes human actions. Tracking object uses the moment information of extracting object and the characteristic of object's recognition is moment's change and ratio of object's size between frames. Actions classified are four actions of walking, waling diagonally, sitting down, standing up among the most actions human do in daily life and suddenly falling down is classified into risk-situation. To test the proposed method, we applied it for eight participants from a video of a web-cam, classify human action and recognize risk-situation. The test result showed more than 97 percent recognition rate for each action and 100 percent recognition rate for risk-situation by the proposed method.

고속도로 터널 내 화재사고 발생 시 대피행동 지연 요인에 관한 연구 (A Study on the Delayed Factors in Evacuation Behavior in the Case of Fire Accidents in Highway Tunnels)

  • 조재환
    • 대한안전경영과학회지
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    • 제24권4호
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    • pp.143-148
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    • 2022
  • This paper attempted to analyze the correlation between the risk image of the evacuees in the tunnel and the variables that affect the evacuation behavior due to the closed feeling. As to whether there is a difference in the level of recognizing the tunnel risk image according to the distribution of jobs, the null hypothesis was rejected at the significance probability of 0.002, so it can be said that the level of recognition of the tunnel risk image varies depending on the job group. In the distribution difference between gender and tunnel risk image recognition level, the significance probability was 0.012, indicating that the null hypothesis was rejected, indicating that the tunnel risk recognition distribution according to gender was different. As a result of analyzing the distribution difference between the tunnel's closed feeling and the tunnel risk perception level, the significance probability was 0.001, and the null hypothesis was rejected, indicating that there was a difference in the tunnel risk image level.

얼굴 표정인식을 이용한 위험상황 인지 (Facial Expression Algorithm For Risk Situation Recognition)

  • 곽내정;송특섭
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2014년도 추계학술대회
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    • pp.197-200
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    • 2014
  • 본 논문은 얼굴의 표정 인식을 이용한 위험상황 인지 알고리즘을 제안한다. 제안방법은 인간의 다양한 감정 표정 중 위험상황을 인지하기 위한 표정인 놀람과 공포의 표정을 인식한다. 제안방법은 먼저 얼굴 영역을 추출하고 검출된 얼굴 영역으로부터 눈 영역과 입술 영역을 추출한다. 각 영역에 Uniform LBP 방법을 적용하여 표정을 판별하고 위험 상황을 인식한다. 제안방법은 Cohn-Kanade 데이터베이스 영상을 대상으로 성능을 평가하였다. 그 결과 표정 인식에 좋은 결과를 보였으며 이를 이용하여 위험상황을 잘 판별하였다.

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