• 복식
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• 제62권1호
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• pp.14-28
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• 2012

'Beauty(美)' is pursued by many women. It has been expressed through fashion which has become more various as the society became wealthier. This phenomenon can also be found in the Salon Culture of the 17~18th Centuries and in the way that the free-style socialization without specific purposes began by women. Such 'salon culture' fashions have been reproduced in various methods by contemporary fashion designers as they met the trends or as they became the inspiration and source of ideas and were reinterpreted in various styles. Therefore, it is necessary to compare and analyze the studies and expression methods regarding that style's effects on contemporary fashion at a time when the women's salon culture fashion of the 17~18th Centuries is being naturally combined with or restructured to fit in with contemporary fashion. Therefore, the purpose of this study is to analyze, establish the concept of, and summarize the characteristics of the salon fashion style in order to provide fundamental scholarly information and a direction for the fashion design market by establishing a database on the characteristics of both eras based on the characteristics analysis results of the contemporary fashion style and salon culture era. Moreover, this study is also significant in that it will be a helpful tool for new design development to satisfy consumer needs, and in that the comparison analysis on the salon culture and contemporary fashion characteristics can be a useful tool to understand the fashions of both era. The study methods were, first, through a literature review to study the concepts and background of the salon culture. The second method was to setup a style analysis of a period of 4 years and collect visual data from internet fashion information web sites, such as collection books, to collect and analyze the data. Third, the analysis focused mainly on the results of the categorization of images with 20 fashion experts. Fourth, the details of the salon culture fashion style that are used the most in contemporary fashion were summarized and analyzed. Therefore, the results of this study are as follows The development of the socializing culture during the economically abundant era of the 17~18th Centuries became the stepstool for women to enter a new society and at the same time became the background of the development of the salon and related literature. For the characteristics of the salon culture fashion of the 17~18th Centuries, the changes were more significant in the details of the collars, necklines, sleeves, and robes, rather than in partial silhouette changes. It was found that the same fashion repeats in several-century intervals depending on the era changes; however, it has been reinterpreted newly based on consumer preferences and era situations instead of being reused exactly. Therefore, this study will become scholarly and fundamental data to establish the contemporary understanding of the fashion of the salon culture.

• 복식
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• 제52권8호
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• pp.123-135
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• 2002

The purposes of this study were to observe the influences of Salon culture on fashion, and to understand of 17th-l8th century's costume from a different point of view. The literatures about Salons and costume in 17th-l8th century were considered for this study Salon culture had influenced on women's and men's fashion from 17th 18th century as results. The influences of salon culture on fashion were as follows; At first, it caused radical feminism for women's dress. Women for this period chose their dress to maximize their breast and tight their waist radically to express their beauty. Women were realized as sexual being for the period, then, this caused feminism. The second influence was the Andorgynous of men's dress. Men maximized beautiful decoration, body line on their dress and showed feminine dress style. which caused Andorgynous of men's dress as men and women mutually created new beauty effect. Salon had influences on the birth of new feminine culture and fashion, supplying individual self-control and freedom to women not as aesthetic objects.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.106-115
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• 2022

This study is to investigate factors that influence job performance of hair salon workers such as self-leadership, empowerment, and self-efficacy. Data were collected by distributing 450 questionnaires to hair salon workers in the S. Excluding the questionnaires with insufficient responses, 433 copies were used for analysis with SPSS 26.0 for Windows. The survey was conducted from March 21 to 27, 2022. As a result of the analysis, first, the self-leadership of hair salon workers was found to have an effect on job performance. Second, the empowerment of hair salon workers was also found to have an effect on job performance. Third, the self-efficacy of hair salon workers was found to have an important effect on job performance. This study is expected to contribute to the development of hair salon workers by identifying ways to maximize job performance and increasing customer satisfaction.

• 복식문화연구
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• 제20권1호
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• pp.1-17
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• 2012

The purposes of this study were to analyze factors of mass customization for hair salon's customers and to identify the differences among groups segmented by mass customization level. The self-administered questionnaire was used for data collection. The respondents were 423 women using hair salons. Factors of hair salon's mass customization implementation were sanitary condition & hair salon's staff, hair styling technique, communication service, tangible service, monetary support, convenience service, and visible service. Hair salon's customers were categorized into the high-level of needs group, the middle-level of needs group, and the low-level of needs group. The high-level of needs group consisted of university students or women with a higher education or higher income. This group selected beauty salons by the promotion or advertisements, preferred their own unique hair style or a little-fashionable hair style, and showed a lower level of patronage. The middle-level of needs group consisted of university students or women with a higher education or higher incomes. They selected hair salons by service prices, preferred a basic hair style, and showed a midium level of patronage. The low-level of needs group consisted of women with lower education or lower income. They selected beauty salons by career of hair dressers or the promotion or advertisement, preferred highly fashionable hair style, and showed high level of patronage.

• 복식문화연구
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• 제26권3호
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• pp.282-295
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• 2018

Hair style allows consumers to express their aesthetic sense and individual beauty. However, due to the attributes of hairdressing services and the high expectations of consumers, complaints are increasing rapidly. This study examined the complaint behavior, compensation and hair salon patronage of consumers. Then, a model is presented that explains the complaint behavior for hairstyling, forms of compensation, and hair salon patronage through empirical analysis. This study was conducted by a survey method. A total of 399 questionnaires were used for the analysis. The data were analyzed using SPSS 23.0 and AMOS 23.0 statistical software. The dimension of complaint behavior for hair style included verbal complaints, non-verbal complaints in the salon and private complaints outside the salon. The forms of compensation included re-procedure, psychological, and material compensation. Hair salon patronage was one-dimensional. These results were obtained through exploratory and confirmatory factor analysis. Then the conceptual model was empirically analyzed by covariance structure analysis and obtained in final form through model modification. Verbal complaint behavior positively influenced re-procedure compensation. In addition, non-verbal complaint behavior had positive effects on psychological and material compensation. Hair salon patronage was positively affected by re-procedure and psychological compensation. However, private complaint behavior had a negative effect on hair salon patronage. The direct and indirect effects of the paths among variables were verified by analyzing the mediating effects of different forms of compensations. It is possible to establish differentiated marketing strategies with these findings for consumers with complaint behaviors by considering the forms of compensation.

• 복식문화연구
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• 제28권2호
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• 한국프랜차이즈경영연구
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• 제11권4호
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• pp.17-29
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• 2020

Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

• 문화기술의 융합
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• 제7권3호
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• pp.115-122
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• 2021

본 연구는 헤어미용전문대학생들을 대상으로 전공만족도와 자기효능감이 진로준비행동에 영향을 미치는 요인을 규명하기 위함이다. 연구대상은 G지역 헤어미용전문대학에 재학 중인 남·녀대학생 173명을 대상으로 2021년 3월 10일부터 25일까지 설문조사를 실시하였고, 그 중 150부를 최종적으로 SPSS.WIN 22.0 프로그램을 이용하였다. 첫째, 헤어미용전문대학생의 전공만족도가 진로준비행동에 직접적인 영향을 미치는 것으로 검증되었다. 둘째, 헤어미용전문대학생의 진로준비행동을 하는데 있어서 전공에 대한 만족도와 자기효능감이 매우 중요한 영향을 미친다는 것으로 나타났다. 셋째, 헤어미용전문대학생의 자기효능감이 진로준비행동에 직접적인 영향을 나타내어서 유의한 영향관계가 있는 것으로 조사되었다.

• 문화기술의 융합
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• 제9권1호
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• pp.635-648
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• 2023

현재 코로나 19로 인한 사회적 거리 두기 상황에서 프렌차이즈 미용실보다 더 안전한 1인 미용실의 이용이 다시금 부상하고 있다. 1인 미용실은 높은 가격에도 개인 맞춤 서비스를 제공함으로 프렌차이즈 미용실보다 서비스 측면이 강하게 요구되는 업종이라 할 수 있다. 이러한 다른 특징에도 불구하고 기존의 많은 미용실 서비스 관련 연구들이 프렌차이즈 미용실에 집중되어 있다. 따라서 본 연구는 서비스 품질이 강하게 요구되는 1인 미용실의 서비스 품질이 고객의 만족과 불만족 공존성을 통해 행동 의도에 어떠한 영향을 미치는지 알아보고자 하는 목적을 가지고 실증분석을 통해 연구되었다. 본 연구 결과로 1인 미용실에서 소비자의 즐거움이 재방문의사를 가장 높이는 것으로 나타났다. 이러한 즐거움은 미용실의 외관보다는 헤어 디자이너의 전문성은 물론 소비자에 반응하고 공감하는 것이 중요하다는 것을 보여줬다. 본 연구를 통해 1인 미용실이 가지는 특징을 살펴보았고 유의미한 결과를 발견할 수 있었다.

• 문화기술의 융합
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• 제7권4호
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• pp.181-187
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• 2021

본 연구대상은 S지역을 중심으로 헤어 국가기술자격증 취득자 미용인 남·여 118명을 대상으로 2021년 6월 28일부터 7월 11일까지 설문조사를 실시하였고, SPSS.WIN 22.0 프로그램을 이용하였다. 헤어 국가기술자격증에 대한 인식이 직무활용성 및 자격증취득 만족도에 미치는 영향, 헤어살롱 현장에서의 직무활용성이 자격증취득 만족도에 미치는 영향을 알아보고자 한다. 첫째, 헤어 국가기술자격증에 대한 인식의 필요성, 효용성이 직무활용성에 영향을 미치는 것으로 나타났다. 둘째, 헤어 국가기술자격증에 대한 인식의 필요성, 효용성이 자격증취득 만족도에 영향을 미치는 것으로 조사되었다. 셋째, 헤어 국가기술자격증의 직무활용성이 자격증취득 만족도에 영향을 미치는 것으로 파악되었다. 연구결과 현장에 투입될 수 있는 요건을 갖추게 해주며, 헤어살롱 현장에서 활용성이 자격증 취득만족도에 미치는 영향으로 중요함을 알 수 있다. 이와 같은 결론을 바탕으로 연구의 제한점을 고려하여 후속 연구를 위한 제언을 하면 다음과 같다. 본 연구 연구에 참여한 헤어 국가기술자격증 취득자 미용인이 S지역으로 한정되었다는 점이다. 추후 표본 집단의 규모와 지역을 다양하게 확대하여 전반적으로 폭 넓은 연구가 반영되어야 필요성이 있다.