• 유통과학연구
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• 제14권7호
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• pp.15-19
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• 2016

Purpose - India is predicted to lead the world in online sales, but the behavioral range of online consumer has not been researched adequately. Moreover, the research on the role of psychological variables like consumer innovativeness in online purchase behavior has not been investigated. This paper aims to unravel the role of 'consumer innovativeness' in predicting online purchase intention. Further, this paper examines the effect of consumer innovativeness on 'online information search' and 'attitude' in online purchase areas. Research design, data, and methodology - This study uses factor analysis to confirm the convergent and discriminant validities from the adopted scales. Regression analysis was employed to test the various hypotheses in this study. Results - This study finds that consumer innovativeness affects positively 'information search', 'attitude' and 'purchase intentions' in online purchase circumstances. Conclusions - Consumer Innovativeness has emerged as a significant factor affecting online purchase intentions. It has also been confronted with an important variable affecting online information search and attitudes for online purchase.

• 한국의류산업학회지
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• 제12권6호
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• 한국의류산업학회지
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• 제22권3호
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• pp.323-334
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• 2020

This study analyzed the effects of consumers' characteristic variables on information search and purchase decisions in a decision-making process that validated the path model in purchasing apparel products. In constructing a structural equation model using AMOS 19.0., the variables including enjoyment pursuit, price pursuit, product involvement and product risk were selected as consumers' characteristic variables affecting the stage of information search. A questionnaire was distributed to consumers over 20 years old who purchased apparel products using offline and online channels within one year; consequently, we were able to analyze 468 effective data. The results were as follows. First, the path model of this research proved to be the appropriate model explaining the effects of consumers' characteristic variables on the stage of purchase decision-making. Second, enjoyment pursuit had a significant positive influence on offline information search; in addition, price pursuit and product risk affected the online information search significantly. Product involvement affected online information search as well as offline information search. Third, the offline information search affected offline purchase and online information search affected online purchase. However, consumer's channel switching behavior between the stage of information search and the stage of purchase decision was not proven. The findings suggest that companies need to develop distribution strategies according to consumers' characteristic factors that effect consumer's purchase decision-making.

• 패션비즈니스
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• 제18권3호
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• pp.14-28
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• 2014

The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

• 가족자원경영과 정책
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• 제13권3호
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• 디지털콘텐츠학회 논문지
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• 제19권8호
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• pp.1535-1544
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• 2018

본 연구는 SNS채널속성에 따라 검색의도가 구매행동에 미치는 관계를 분석하고자 SNS채널을 최근 1년 이내에 상품을 구매한 사용자를 대상으로 하여 구매행동을 설문조사하였다. 이를 바탕으로 분석한 연구결과는 SNS채널속성에서 정보제공성과 정보상호작용성은 검색의도에 영향을 주는 것으로 분석되었다. 그러나 정보의 신뢰성은 검색의도에 유의적인 영향을 주지 않는 것으로 분석되었다. SNS채널의 이용자를 통해 구매행동을 높이기 위해서는 정보신뢰성과 정보제공성도 주요시되고 있으나 그 보다도 더 중요한 것은 SNS채널 검색의도라고 볼 수 있다. 검색의도는 정보신뢰성과 정보제공성을 높이는 조절효과를 함으로 단순히 SNS채널의 속성을 높이는데 이어 정보제공성과 정보상호작용을 높여 검색의도를 높이는 것도 중요하다고 볼 수 있다.

• 한국의류학회지
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• 제27권9_10호
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• pp.1036-1047
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• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• 한국IT서비스학회지
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• 제15권1호
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• pp.19-37
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• 2016

Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users' perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers' personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.

• 복식
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• 제62권4호
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• pp.46-57
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• 2012

Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers' cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants' satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m=3.70 out of 5.0) among fashion product information followed by design information(m=3.48). On the other hand, size information, refund/exchange and fiber content information received low satisfaction scores(m=2.81, 2.71, 2.57 in turn). This research suggests the Internet retail stores should provide more variety of information in detail using technology and improving customer services. This study could provide the Internet retail stores a guideline to establish a satisfactory information delivery system.

• 한국의류학회지
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• 제18권4호
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• pp.536-548
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• 1994

The puprpose of this study were to investigate the conceptual framework of situational variables on clothing types, to find out the relationship between situational variables and personality characteristics, and to determine the effects of situational variables on clothing purchase types. A Questionnaire was developed based on the previous studies. Data was collected from 530 women living Pusan and analyzed by the factor analysis, person correlation, and discriminant analysis. The results of this study were as following; Communication situations and purchasing situations were found out to be different on clothing purchase types. In planning purchase, consumers were affected by printed and tele-communication information search and were affected by interpersonal information search in unplanning purchase. In impulseing purchase, consumers were affected by store information search. It was found out that consumers with high rational clothing involvements were affected by only the purchasing situations when they would buy clothing, but consumers with high emotional clothing involvements were affected by the communication situations as well as the purchase situations. Consumers with high self monitoring traits were not affected by the communication situations and mostly the purchasing situations. Results showed that the purchasing situation was the most significant variables in clothing purchase behavior, communication situating or purchasing situations were differently influenced on clothing purchase types.