• Korean Journal of Agricultural Science
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• v.44 no.4
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• pp.613-619
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• 2017

In Korea, the government introduced the $6^{th}$ industrialization policy for the agricultural sector in 2013, to increase farmers' incomes and the value-added of agricultural products. Although some research has been done on the $6^{th}$ industrialization of agriculture, the relationship between the level of consumers' awareness and the $6^{th}$ industrialization of agriculture has not yet been discussed. The purpose of this paper is to analyze the effect of consumers' awareness levels on the development of the $6^{th}$ industrialization of agriculture. The results of a survey and seemingly unrelated bivariate probit model present the following findings: an increased consumers' awareness of the $6^{th}$ industrialization of agriculture positively affects the agricultural sector. More particularly, it was found that consumers who agree that the $6^{th}$ industrialization increases farmers' income and creates value-added agricultural products will also have an optimistic prospect for a successful $6^{th}$ industrialization. In addition, consumers who like to experience agro-tourism type activities give higher scores to the infrastructure level of the $6^{th}$ industrialization. Consumers who think that production section should take lead the $6^{th}$ industrialization of the agricultural sector will also have an optimistic prospect for a successful $6^{th}$ industrialization. However, consumers who think that farmers or farmers' organizations, should take lead the $6^{th}$ industrialization have a more pessimistic prospect for a successful $6^{th}$ industrialization. Consumers who got information on the $6^{th}$ industrialization from the internet think that the infrastructure of the $6^{th}$ industrialization is not good enough.