• Title/Summary/Keyword: segments

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A Study on Market Segmentation of Sales Promotion in the Family Restaurant - Focused on Sales Promotion of Strategic Alliances Benefits - (패밀리 레스토랑에서의 판매촉진에 의거한 세분시장에 관한 연구 - 전략적 제휴 혜택의 판매촉진을 중심으로 -)

  • Ha, Dong-Hyun;Kim, Si-Hyun
    • Korean journal of food and cookery science
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    • v.25 no.5
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    • pp.531-544
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    • 2009
  • Strategic alliance is increasingly becoming a popular strategy in the family restaurant industry. In general, strategic alliance can be defined as several brands collaborating in technology development, marketing, or production while keeping their independence as separate business entities. This study identified segments on the basis of sales promotion resulting from strategic alliances between family restaurants and card companies. This study further investigated how brand image, brand value, price fairness, customer loyalty and demographics are different among the segments. From the statistical analysis, three segments were found; 'short-period benefits oriented' segment, 'intangible and discount benefits oriented' segment and 'free benefits oriented' segment. Among the three segments, the 'free benefits oriented' and 'intangible and discount benefits oriented' segments had greater perceived brand image, brand value and customer loyalty than the 'short-period benefits oriented' segment.

Improvement of Regeneration Efficiency from Mature Embryo and Leaf Base Segment in Korean Oat Genotypes

  • Kim Kyung-Hee;Moon Jung-Hun;Lee Sang-Kyu;Lee Byung-Moo
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.49 no.4
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    • pp.349-353
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    • 2004
  • Mature embryo and leaf base segment of Korean oat were used as materials in an experiment to check plant regeneration efficiency. MS media supplemented with 2,4-dichlorophenoxyacetic acid (2,4-D), kinetin, and picloram were used for callus induction from mature embryos and leaf base segments. Three mg/l of 2,4­D and 3 mg/l of picloram in callus induction medium showed high frequency for plant regeneration from mature embryos. Leaf base segments were transferred to callus induction medium and incubated at $25^{\circ}C$ in 16/8 hr light/dark cycle for 3 weeks. Callus induction from leaf base segments of Malgwiri showed high efficiency in medium containing 3 mg/l of 2,4-D and 1 mg/l of kinetin $(91.8\%)$. In case of Samhangwiri, the combinations of phytohormones did not show significant difference. Regeneration from leaf base segments showed high frequency in shoot medium containing 1 mg/l of antiauxin, tri-iodobenzoic acid (TIBA) and 1 mg/l of 6-benzyladenine (BA). Calli induced from leaf base segments of Samhangwiri and Malgwiri in media containing 3 mg/l of 2,4-D and 3 mg/l of picloram showed high regeneration frequency. It appears that the callus initiation medium may be an important factor for subsequent plant regeneration.

Micropropagation and Mass Production of Adventitious Roots of Polygonatum odoratum via the Culture of Seedling Explnnts

  • Yoon, Eui-Soo;Park, Yong-Eui
    • Journal of Plant Biotechnology
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    • v.4 no.1
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    • pp.33-37
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    • 2002
  • Micropropagation and adventitious root production via the culture of Polygonatum odoratum were performed. Stem segments of seedlings of Polygonatum odoratum were the most efficient explants for adventitious shoot formation compared to leaf and root segments. Exogenous cytokinin treatment was required for adventitious shoot formation. Among the cytokinin (BA, Kinetin and Zeatin) tested, BA was most effective for shoot formation from stem segments. Auxin (NAA or IBA) in combination with cytokinin significantly enhanced adventitious shoot formation. Twenty five percent of explants produced adventitious shoots on medium with 2.0 mg/L BAP alone, while 83% of explants produced adventitious shoots on medium with the combination of 2.0 mg/L BAP and 0.1 mg/L IBA. Rooting of adventitious shoots was achieved after transferring to 112 MS medium supplemented with 0.1 mg/L IBA and 0.5 mg/L zeatin. When stem segments were cultured on MS medium with various kinds of auxin (IBA, NAA and 2,4-D), adventitious roots were formed from callus. frequency of adventitious root formation was highest in 2,4-D than NAA and IBA. When roots were in clusters together with parental stem segments, growth of roots actively occurred in hormone-free MS liquid medium. The above results represent that possible application for the mass production of roots and plantlets through in vitro culture system of Polygonatum odoratum.

Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers (몽골 여성 소비자의 명품 소비가치 세분화와 브랜드 개성 및 구매행동에 관한 연구)

  • Amarjargal, Ganbold;Kim, Jonghoon;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.26 no.3
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    • pp.427-449
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    • 2018
  • The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

Micropropagation of Plants and Mass Production of Adventitious Roots from Culture of Seedling Explants of Polygonatum odoratum

  • Yoon, Eui-Soo
    • Korean Journal of Plant Resources
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    • v.11
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    • pp.40-47
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    • 1998
  • When the leaves, roots and stem segments of seedling of Polygonatum odoratum were cultured on Murashige and Skoog medium with 2.0mg/l BAP, stem segments were the most efficient explants for adventitious shoot inductino. To observe the efficient combination of growth regulators on the adventitious shoot formation , stem segments were cultured on MS medium with various kinds of cytokinins (BAP, kinetin, zeatin). From this experiment, cytokinin treatement was prerequisite for theadventitious shoot formatino,especially BAP was the most effective. Auxin (NAA or IBA) in combination with cyotokinin highly enhanced the adventitious shoot formation. Twenty five percents of explants produced the adventitious shoots on medium with 2.0mg/l BAP solely, while 83% of explants produced the adventitious shoots on medium with 2.0mg/l BAP and 0.1mg/l IBA. Root formationform adventitious shoot was promoted after transfer to 1/2 MS medium supplemented with 0.1mg/l IBA and 0.5mg/l zeatin, thereafter the plantlets with shoots and roots were cultured on 1/2MS medium lacking growth regulators. When the stem segments were cultured to MS medium with 1.0mg/l 2,4 NAA and IBA , yellow and nodulous cali were formed from the stem segments which were developed into adventitious roots. These roots were actively grew after transferred to MS liquid medium lacking growth regulators.

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Usefulness of 3-Dimensional Gadolinium-enhanced MR Angiography for the Evaluation of Pedal Artery. : Comparison with digital subtraction angiography (족부혈관 평가에 있어서의 3차원 Gadolinium 조영증강 자기공명혈관조영술의 유용성 : 디지털 감산 혈관조영술과의 비교)

  • Ji, Youn-Sang;Lee, Bong-Jae
    • Journal of radiological science and technology
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    • v.24 no.2
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    • pp.23-28
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    • 2001
  • The purpose of this study is to compare the 3-dimensional MR angiography(MRA) with digital subtraction angiography(DSA) for the evaluation of pedal artery. MR angiography was performed using three-dimensional FISP acquisition before, and four sequential acquisitions after the injection of gadolinium(0.2 mmol/kg, 3 ml/sec). MRA was compared with DSA for a correct identification of the arterial segment. Out of 168 segments, 32 segmints were invisible in both MRA and DSA. At the level of ankle, 48 segments were visible in both examinations, and 18 segments were visible only in MRA. In the foot area, 34 segments were visible in MRA, but not in DSA. Three arterial segments were visible only in DSA. 3D MRA is comparable to DSA for the evaluation of pedal artery, thus it gives additional Information for the planning of treatment in lower extremity artery.

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Face Detection Algorithm for Video Conference Camera Control (화상회의 카메라 제어를 위한 안면 검출 알고리듬)

  • 온승엽;박재현;박규식;이준희
    • Proceedings of the IEEK Conference
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    • 2000.06d
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    • pp.218-221
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    • 2000
  • In this paper, we propose a new algorithm to detect human faces for controling a camera used in video conference. We model the distribution of skin color and set up the standard skin color in YIQ color space. An input video frame image is segmented into skin and non-skin segments by comparing the standard skin color and each pixels in the input video frame. Then, shape filler is applied to select face segments from skin segments. Our algorithm detects human faces in real time to control a camera to capture a human face with a proper size and position.

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Analysis of TCP packet by Protocol Analysis module Design (프로토콜 분석모듈 설계에 의한 TCP 패킷 분석)

  • Eom, Gum-Yong
    • Proceedings of the KIEE Conference
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    • 2004.11c
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    • pp.234-236
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    • 2004
  • Transmission control protocol(TCP) is protocol used in internet. TCP is seldom transmission error and is protocol based on wire environment. TCP uses 3 way handshake ways, data transmission control through windows size, data transmission control through reception confirmation, sliding window for packet delivery. In this study, designed TCP packet ion module for analyze the TCP segments & correct information about TCP. TCP capture in internet using designed TCP module and analysed TCP segments composition. Through this, could analyze the correct information of protocol in network.

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Bilateral Pulmonary Resection for Bronchiectasis by Median Sternotomy (양측기관지 확장증의 정중흉골절개술에 의한 양측폐절제 -1례보고-)

  • 오태윤
    • Journal of Chest Surgery
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    • v.24 no.2
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    • pp.217-221
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    • 1991
  • Bronchiectasis is bilateral in approximately 30% of patients. Although the presence of bilateral bronchiectasis was frequently considered a contraindication to surgical resection due to excessive loss of functional pulmonary parenchyma, it is a correct view that the involved broncho-pulmonary segments are functionless and risks to the as yet uninvolved segments and should be removed if the patient`s pulmonary function is tolerable. We report a case of multisegmental bilateral bronchiectasis treated by bilateral simultaneous pulmonary resection through a median sternotomy. Five bronchiectatic segments were resected, which were right middle lobe, anterobasal segment of the right lower lobe, and lingula of the left upper lobe.

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Effect of Cobalt to Bronze Ratio on Transverse Rupture Strength of Diamond Segments

  • Unal, Rahmi
    • Proceedings of the Korean Powder Metallurgy Institute Conference
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    • 2006.09b
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    • pp.1146-1147
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    • 2006
  • Diamond segments were fabricated by cold pressing and sintering under pressure at the temperature up to $750^{\circ}C$. Based on the results of this investigation, it can be concluded that the segments containing 39wt.% cobalt in the matrix material have the highest bending strength at a fracture probability of 50 % due to the weibull distribution method. According to the weibull statistics, it was also determined that the transverse rupture strength was the best for 39 wt.% cobalt ratio in the matrix material for the fracture probability when the other variables are the same.

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