• Journal of Korean Academy of Nursing Administration
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• v.7 no.3
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• pp.455-472
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• 2001

The purpose of this study was to serve as a basis for mapping out successful strategies to build the professional self-image of nurses through uniform, by examining their satisfaction with uniform and professional self-image by general characteristics, and identifying the correlational relationship between the two factors. The subjects in this study were 205 nurses who served in general departments of two university hospitals in Seoul. The departments where special uniform was required, including ICU, RR, OR and CSR, were excluded. The data were collected from September 15 through 22, 2000. For measurement of uniform satisfaction level, a uniform satisfaction scale was prepared by myself, and Arthur(1990)'s PSCNI translated and modified by Song Kyong Ae and Rho Chun Hee(1996) was employed. The Cronbach a of the uniform satisfaction scale and PSCNI was 0.90 and 0.86 respectively. The collected data were analyzed by SAS, and real number, percentage, average and standard deviation were calculated. Besides, t-test, one-way ANOVA, Pearson's r procedures were utilized, and Scheffe test was conducted as a posttest. The findings of this study were as below: 1. The uniform satisfaction of the nurses investigated was scored 2.52 on the basis of 4 points, which was on the medium level. By subarea, symbolicity satisfaction was 2.48, and aesthetic satisfaction was 2.60. The functionability satisfaction was 2.44. So the esthetic satisfaction was greatest. 2. Among general characteristics of the subjects, two factors made a significant difference to their uniform satisfaction : age(F=4.05, P=.0189), and total career(F=4.25, P=.0061). 3. Their professional self-image got 2.75 on the basis of 4 points, which was on upper middle level. The subarea score was 2.79 for professional work, 2.52 for satisfaction and 2.97 for communication. The communication area was rated highest, and the satisfaction area was scored lowest. 4. Among the general characteristics of the subjects, professional self-image was different according to five factors : age(F=17.83, P=.001), marital status(T=5.18, P=.0000), educational background(F=8.72, P=.0002), position(T=-5.29, P=.0000) and total career(F=15.23, p=.0001). Better professional self-image was possessed by the older group than the younger one, by the married group than the singles, by the better-educated group than the less-educated, by the nurses in position equal to or higher than charge nurse, or by the higher-career group. 5. The correlational relationship of uniform satisfaction to professional self-image was statistically significant, yet very weak(r=.1978, p=.0045). The satisfaction area of professional self-image was correlated to every uniform satisfaction area, including symbolicity(4=.4393, p=.0001), aesthetics(r=.2471, p=.0004), functionability(r=.3094, p=.0001) and total satisfaction(r=.4050, p=.0001). Therefore, the uniform satisfaction gave an impact on the satisfaction area of professional self-image of the nurses, and there was a significant correlational relationship between uniform symbolicity area and total professional self-image(r=.2416, p=.0005).

• Korean Journal of Community Nutrition
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• v.14 no.6
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• pp.807-816
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• 2009

This day's research analyzed the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants in order to suggest a plan which would induce researcher's interest as well as influencing diversification of management strategies toward dining-out business. The purpose of this research is to analyse the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants. The survey questionnaires were distributed to 300 employees of family restaurants in Seoul from August 1th until August 30th 2009, and 257 of them were used for analysis. The top seven company's were chosen by base on data from 2009 Annual Dinner of the Korea. Statistics handling of this research used SPSS WIN 17.0 statistics package program, which performed frequency analysis, factor analysis, regrssion anlysis. The research result shows, first of all, the relationship between company's brand personality and personal self - image congruity, it shows that the company's brand personality has higher on 'ability/capability, loyalty/fidelity, and strong' the personal self - image congruity appeared higher. The relationship between company's brand personality and social self-image congruity, it shows that the company's brand personality has higher on 'ability/capability and loyalty/fidelity' the social self-image congruity appeared higher. Second of all, in a relation between the self-image congruity and job satisfaction, the personal self-image congruity has shown positive impact on job satisfaction. Third of all, in a relationship between the company's brand personality and job satisfaction, if 'interest or loyalty/fidelity' shows higher on brand personality, than job satisfaction has shown higher.

• Journal of East-West Nursing Research
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• v.18 no.2
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• pp.88-94
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• 2012

Purpose: The purpose of this study was to examine self-efficacy, satisfaction in major, nurse's image of nursing students, and mediating effect of satisfaction in major on the relationship between self-efficacy and nurse's image. Methods: Data were collected from 4th to the 7th of October in 2011, from 277 nursing students in Gyeongnam area using questionnaire, t-test, ANOVA, and correlation efficient were used for data analysis. Results: There were statistically positive relationships between self-efficacy, satisfaction in major, and nurse's image of nursing students. Satisfaction in major was found to completely mediate the relationship between self-efficacy and nurse's image. Conclusion: Self-efficacy exerted an influence on nurse's image through the mediating effect of satisfaction in major.

• Journal of Korean Academy of Nursing Administration
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• v.10 no.3
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• pp.325-334
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• 2004

Purpose: The purpose of this study was to identify the image of nurses and the professional self-concept perceived by nursing students. Method: The subjects included were 93 students. The research tool was the Professional Self-Concept of Nurses Instrument(PSCNI) by Arthur and Image of Nurses by Yang. Result: 1. The professional self-concept consisted of 4 factors : flexibility, satisfaction, competence, empathy. 2. The image of nurse consisted of 4 factors : official image, maternal image, professional image. unfavorable image. 3. The average item score of PSCNI was $2.94{\pm}30$. 4. The average item score of nurse' image was $3.63{\pm}46$ 5. The Professional self-concept of nurses(p=.0001) and image of nurses(p=.001) was found to significantly according to satisfaction for major. 6. The correlation between professional self-concept and image of nurses revealed correlation of r=.315(p=.004). Conclusion: There was a association between professional self concept of nurses, image of nurses and satisfaction for major. Therefore it is required to develop education program and strategy that helps establish satisfaction for major so that nursing students can experience firm professional self concept and positive image of nursing.

• Journal of Korea Multimedia Society
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• v.20 no.7
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• pp.1136-1147
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• 2017

In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

• Journal of Fashion Business
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• v.18 no.1
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• pp.37-49
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• 2014

By investigating structural relationships between personal image and self-efficacy, this experimental study purposes to suggest a direction and the meaning of effective education on personal image. Based on scholars' studies on personal image and self-efficacy, this study extracts a revised questionnaire on personal image. The experimental study proved the relationship between the variables of personal image and self-efficacy by using personal image questionnaires which are extracted from the literature study. For this purpose, we have conducted a questionnaire survey including 234 students from women's university in Seoul. The results of this study are as follows. First, for cognitions on personal image, which are components of the internal image, both the visual image and social image impacting on self-efficacy have a significant efficacy in the self-regulation factor. Second, the satisfaction rates of the components for personal image impacting all the factors of self-efficacy showed a significant effect. Third, the significant results are being obtained from the analysis of differences in self-efficacy according to the levels of satisfaction rates on internal image and social image, which are expected to have effects on the self-efficacy between the groups for all factors. However, according to the analysis of differences in self-efficacy in relation to the levels of satisfaction for visual images, only the self-confidence factor in the self-efficacy is different between the groups.

• Korean journal of food and cookery science
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• v.27 no.1
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• pp.33-42
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• 2011

The purposes of this study were to understand the influence of brand personality-self image congruence in quick service restaurants on customer satisfaction and to empirically analyze whether or not customers' brand identification plays a moderating role between brand personality-self image congruence and customer satisfaction. Based on a total of 478 samples obtained from empirical research from June 10 to June 16, 2010, self-administered questionnaires were completed by patrons in a metropolitan area, and data were analyzed based on frequency, exploratory factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis. Results of the study were as follows: From the factor analysis of brand personality and self-image, 5 factors, i.e. sophistication (5 items), competence (5 items), likability (5 items), trendiness (5 items), and ruggedness (5 items) were extracted. The results show that trendiness (${\beta}$=-0.151) among brand personality-self image congruence had a significant positive effect on customer satisfaction. Further, customers' brand identification (${\beta}$=0.645) had a significant positive effect on customer satisfaction. In addition, the effect of brand personality-self image congruence (only, likability ${\times}$ brand identification; ${\beta}$=0.245) in quick service restaurants on customer satisfaction was found to be partially moderated by customers' brand identification. In other words, the findings show that customers wanted to identify with a specific brand because it provides a means to continue transactions with the brand if it corresponds with their self-image or if the overall image of the brand is favorable. Limitations and future research directions are also discussed.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.1-13
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• 2012

This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

• Journal of Fashion Business
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• v.17 no.1
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• pp.114-130
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• 2013

The present study analyzed the tattoo image and body satisfaction according to the self-esteem. The samples were consisted of 191 female college students located in Kyunggi-do. The survey was implemented during may~july, 2012. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, t-test, CPA, and Duncan-test. The results are as follows. Significant difference about tattoo image and body satisfaction was found in the group divided by the self-esteem. 'Individual personality' group had a tendency to be higher level than other group about appearance satisfaction and to be better image about Tattoo. 'Ego-centrism' group showed low level about good image of Tattoo. However, that group more satisfied their appearances than other groups. 'passive management' group showed lower level than other group about positive Tattoo image-building.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.11-22
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• 2010

The purpose of this study was to examine how congruity between self-image and store image affects a customer's satisfaction with the retailer, loyalty towards that retailer, and patronage behavior toward that retailer in a fashion retailing context. In addition to the direct effects of selfcongruity on consumer responses, the mediating roles of satisfaction and retailer loyalty were also examined. A convenience sample of 137 college students participated in an online survey. Path analysis showed that self-congruity had a direct effect on satisfaction, but not on retailer loyalty and patronage behavior. However, the effect of self-congruity on retailer loyalty and patronage behavior was fully mediated by satisfaction. Satisfaction had a positive effect on both retailer loyalty and patronage behavior. The effect of satisfaction on patronage behavior was partially mediated by retailer loyalty. As supported in the study, self-congruity can induce retailer loyalty. Given that retailers have direct control over developing a certain store image that affects perceptions of self-congruity of their target market, the findings of the study provide useful information for fashion retailers. The findings of the study add to current selfcongruity literature by extending to fashion retailing and also by examining the mediating roles of satisfaction and retailer loyalty on the effects of self-congruity.