• Title/Summary/Keyword: sentiment score

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Evaluation of Classification Algorithm Performance of Sentiment Analysis Using Entropy Score (엔트로피 점수를 이용한 감성분석 분류알고리즘의 수행도 평가)

  • Park, Man-Hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.9
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    • pp.1153-1158
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    • 2018
  • Online customer evaluations and social media information among a variety of information sources are critical for businesses as it influences the customer's decision making. There are limitations on the time and money that the survey will ask to identify a variety of customers' needs and complaints. The customer review data at online shopping malls provide the ideal data sources for analyzing customer sentiment about their products. In this study, we collected product reviews data on the smartphone of Samsung and Apple from Amazon. We applied five classification algorithms which are used as representative sentiment analysis techniques in previous studies. The five algorithms are based on support vector machines, bagging, random forest, classification or regression tree and maximum entropy. In this study, we proposed entropy score which can comprehensively evaluate the performance of classification algorithm. As a result of evaluating five algorithms using an entropy score, the SVMs algorithm's entropy score was ranked highest.

Analysis of Business Performance of Local SMEs Based on Various Alternative Information and Corporate SCORE Index

  • HWANG, Sun Hee;KIM, Hee Jae;KWAK, Dong Chul
    • The Journal of Economics, Marketing and Management
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    • v.10 no.3
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    • pp.21-36
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    • 2022
  • Purpose: The purpose of this study is to compare and analyze the enterprise's score index calculated from atypical data and corrected data. Research design, data, and methodology: In this study, news articles which are non-financial information but qualitative data were collected from 2,432 SMEs that has been extracted "square proportional stratification" out of 18,910 enterprises with fixed data and compared/analyzed each enterprise's score index through text mining analysis methodology. Result: The analysis showed that qualitative data can be quantitatively evaluated by region, industry and period by collecting news from SMEs, and that there are concerns that it could be an element of alternative credit evaluation. Conclusion: News data cannot be collected even if one of the small businesses is self-employed or small businesses has little or no news coverage. Data normalization or standardization should be considered to overcome the difference in scores due to the amount of reference. Furthermore, since keyword sentiment analysis may have different results depending on the researcher's point of view, it is also necessary to consider deep learning sentiment analysis, which is conducted by sentence.

Zero-shot Korean Sentiment Analysis with Large Language Models: Comparison with Pre-trained Language Models

  • Soon-Chan Kwon;Dong-Hee Lee;Beak-Cheol Jang
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.2
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    • pp.43-50
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    • 2024
  • This paper evaluates the Korean sentiment analysis performance of large language models like GPT-3.5 and GPT-4 using a zero-shot approach facilitated by the ChatGPT API, comparing them to pre-trained Korean models such as KoBERT. Through experiments utilizing various Korean sentiment analysis datasets in fields like movies, gaming, and shopping, the efficiency of these models is validated. The results reveal that the LMKor-ELECTRA model displayed the highest performance based on F1-score, while GPT-4 particularly achieved high accuracy and F1-scores in movie and shopping datasets. This indicates that large language models can perform effectively in Korean sentiment analysis without prior training on specific datasets, suggesting their potential in zero-shot learning. However, relatively lower performance in some datasets highlights the limitations of the zero-shot based methodology. This study explores the feasibility of using large language models for Korean sentiment analysis, providing significant implications for future research in this area.

How to improve the accuracy of recommendation systems: Combining ratings and review texts sentiment scores (평점과 리뷰 텍스트 감성분석을 결합한 추천시스템 향상 방안 연구)

  • Hyun, Jiyeon;Ryu, Sangyi;Lee, Sang-Yong Tom
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.219-239
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    • 2019
  • As the importance of providing customized services to individuals becomes important, researches on personalized recommendation systems are constantly being carried out. Collaborative filtering is one of the most popular systems in academia and industry. However, there exists limitation in a sense that recommendations were mostly based on quantitative information such as users' ratings, which made the accuracy be lowered. To solve these problems, many studies have been actively attempted to improve the performance of the recommendation system by using other information besides the quantitative information. Good examples are the usages of the sentiment analysis on customer review text data. Nevertheless, the existing research has not directly combined the results of the sentiment analysis and quantitative rating scores in the recommendation system. Therefore, this study aims to reflect the sentiments shown in the reviews into the rating scores. In other words, we propose a new algorithm that can directly convert the user 's own review into the empirically quantitative information and reflect it directly to the recommendation system. To do this, we needed to quantify users' reviews, which were originally qualitative information. In this study, sentiment score was calculated through sentiment analysis technique of text mining. The data was targeted for movie review. Based on the data, a domain specific sentiment dictionary is constructed for the movie reviews. Regression analysis was used as a method to construct sentiment dictionary. Each positive / negative dictionary was constructed using Lasso regression, Ridge regression, and ElasticNet methods. Based on this constructed sentiment dictionary, the accuracy was verified through confusion matrix. The accuracy of the Lasso based dictionary was 70%, the accuracy of the Ridge based dictionary was 79%, and that of the ElasticNet (${\alpha}=0.3$) was 83%. Therefore, in this study, the sentiment score of the review is calculated based on the dictionary of the ElasticNet method. It was combined with a rating to create a new rating. In this paper, we show that the collaborative filtering that reflects sentiment scores of user review is superior to the traditional method that only considers the existing rating. In order to show that the proposed algorithm is based on memory-based user collaboration filtering, item-based collaborative filtering and model based matrix factorization SVD, and SVD ++. Based on the above algorithm, the mean absolute error (MAE) and the root mean square error (RMSE) are calculated to evaluate the recommendation system with a score that combines sentiment scores with a system that only considers scores. When the evaluation index was MAE, it was improved by 0.059 for UBCF, 0.0862 for IBCF, 0.1012 for SVD and 0.188 for SVD ++. When the evaluation index is RMSE, UBCF is 0.0431, IBCF is 0.0882, SVD is 0.1103, and SVD ++ is 0.1756. As a result, it can be seen that the prediction performance of the evaluation point reflecting the sentiment score proposed in this paper is superior to that of the conventional evaluation method. In other words, in this paper, it is confirmed that the collaborative filtering that reflects the sentiment score of the user review shows superior accuracy as compared with the conventional type of collaborative filtering that only considers the quantitative score. We then attempted paired t-test validation to ensure that the proposed model was a better approach and concluded that the proposed model is better. In this study, to overcome limitations of previous researches that judge user's sentiment only by quantitative rating score, the review was numerically calculated and a user's opinion was more refined and considered into the recommendation system to improve the accuracy. The findings of this study have managerial implications to recommendation system developers who need to consider both quantitative information and qualitative information it is expect. The way of constructing the combined system in this paper might be directly used by the developers.

Generating a Korean Sentiment Lexicon Through Sentiment Score Propagation (감정점수의 전파를 통한 한국어 감정사전 생성)

  • Park, Ho-Min;Kim, Chang-Hyun;Kim, Jae-Hoon
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.2
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    • pp.53-60
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    • 2020
  • Sentiment analysis is the automated process of understanding attitudes and opinions about a given topic from written or spoken text. One of the sentiment analysis approaches is a dictionary-based approach, in which a sentiment dictionary plays an much important role. In this paper, we propose a method to automatically generate Korean sentiment lexicon from the well-known English sentiment lexicon called VADER (Valence Aware Dictionary and sEntiment Reasoner). The proposed method consists of three steps. The first step is to build a Korean-English bilingual lexicon using a Korean-English parallel corpus. The bilingual lexicon is a set of pairs between VADER sentiment words and Korean morphemes as candidates of Korean sentiment words. The second step is to construct a bilingual words graph using the bilingual lexicon. The third step is to run the label propagation algorithm throughout the bilingual graph. Finally a new Korean sentiment lexicon is generated by repeatedly applying the propagation algorithm until the values of all vertices converge. Empirically, the dictionary-based sentiment classifier using the Korean sentiment lexicon outperforms machine learning-based approaches on the KMU sentiment corpus and the Naver sentiment corpus. In the future, we will apply the proposed approach to generate multilingual sentiment lexica.

Movie Rating Inference by Construction of Movie Sentiment Sentence using Movie comments and ratings (영화평과 평점을 이용한 감성 문장 구축을 통한 영화 평점 추론)

  • Oh, Yean-Ju;Chae, Soo-Hoan
    • Journal of Internet Computing and Services
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    • v.16 no.2
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    • pp.41-48
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    • 2015
  • On movie review sites, movie ratings are determined by netizens' subjective judgement. This means that inconsistency between ratings and opinions from netizens often occurs. To solve this problem, this paper proposes sentiment sentence sets which affect movie evaluation, and apply sets to comments to infer ratings. Creation of sentiment sentence sets is consisted of two stages, construction of sentiment word dictionary and creation of sentiment sentences for sentiment estimation. Sentiment word dictionary contains sentimental words and its polarities included in reviews. Elements of sentiment sentences are combined with movie related noun and predicate from words sentiment word dictionary. In this study, to make correspondence between polarity of sentiment sentence and sentiment word dictionary, sentiment sentences which have different polarity with sentiment word dictionary are removed. The scores of comments are calculated by applying averages of sentiment sentences elements. The result of experiment shows that sentence scores from sentiment sentence sets are closer to reflect real opinion of comments than ratings by netizens'.

Construction and Evaluation of a Sentiment Dictionary Using a Web Corpus Collected from Game Domain (게임 도메인 웹 코퍼스를 이용한 감성사전 구축 및 평가)

  • Jeong, Woo-Young;Bae, Byung-Chull;Cho, Sung Hyun;Kang, Shin-Jin
    • Journal of Korea Game Society
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    • v.18 no.5
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    • pp.113-122
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    • 2018
  • This paper describes an approach to building and evaluating a sentiment dictionary using a Web corpus in the game domain. To build a sentiment dictionary, we collected vocabulary based on game-related web documents from a domestic portal site, using the Twitter Korean Processor. From the collected vocabulary, we selected the words whose POS are tagged as either verbs or adjectives, and assigned sentiment score for each selected word. To evaluate the constructed sentiment dictionary, we calculated F1 score with precision and recall, using Korean-SWN that is based on English Senti-word Net(SWN). The evaluation results show that average F1 scores are 0.85 for adjectives and 0.77 for verbs, respectively.

Target-Aspect-Sentiment Joint Detection with CNN Auxiliary Loss for Aspect-Based Sentiment Analysis (CNN 보조 손실을 이용한 차원 기반 감성 분석)

  • Jeon, Min Jin;Hwang, Ji Won;Kim, Jong Woo
    • Journal of Intelligence and Information Systems
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    • v.27 no.4
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    • pp.1-22
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    • 2021
  • Aspect Based Sentiment Analysis (ABSA), which analyzes sentiment based on aspects that appear in the text, is drawing attention because it can be used in various business industries. ABSA is a study that analyzes sentiment by aspects for multiple aspects that a text has. It is being studied in various forms depending on the purpose, such as analyzing all targets or just aspects and sentiments. Here, the aspect refers to the property of a target, and the target refers to the text that causes the sentiment. For example, for restaurant reviews, you could set the aspect into food taste, food price, quality of service, mood of the restaurant, etc. Also, if there is a review that says, "The pasta was delicious, but the salad was not," the words "steak" and "salad," which are directly mentioned in the sentence, become the "target." So far, in ABSA, most studies have analyzed sentiment only based on aspects or targets. However, even with the same aspects or targets, sentiment analysis may be inaccurate. Instances would be when aspects or sentiment are divided or when sentiment exists without a target. For example, sentences like, "Pizza and the salad were good, but the steak was disappointing." Although the aspect of this sentence is limited to "food," conflicting sentiments coexist. In addition, in the case of sentences such as "Shrimp was delicious, but the price was extravagant," although the target here is "shrimp," there are opposite sentiments coexisting that are dependent on the aspect. Finally, in sentences like "The food arrived too late and is cold now." there is no target (NULL), but it transmits a negative sentiment toward the aspect "service." Like this, failure to consider both aspects and targets - when sentiment or aspect is divided or when sentiment exists without a target - creates a dual dependency problem. To address this problem, this research analyzes sentiment by considering both aspects and targets (Target-Aspect-Sentiment Detection, hereby TASD). This study detected the limitations of existing research in the field of TASD: local contexts are not fully captured, and the number of epochs and batch size dramatically lowers the F1-score. The current model excels in spotting overall context and relations between each word. However, it struggles with phrases in the local context and is relatively slow when learning. Therefore, this study tries to improve the model's performance. To achieve the objective of this research, we additionally used auxiliary loss in aspect-sentiment classification by constructing CNN(Convolutional Neural Network) layers parallel to existing models. If existing models have analyzed aspect-sentiment through BERT encoding, Pooler, and Linear layers, this research added CNN layer-adaptive average pooling to existing models, and learning was progressed by adding additional loss values for aspect-sentiment to existing loss. In other words, when learning, the auxiliary loss, computed through CNN layers, allowed the local context to be captured more fitted. After learning, the model is designed to do aspect-sentiment analysis through the existing method. To evaluate the performance of this model, two datasets, SemEval-2015 task 12 and SemEval-2016 task 5, were used and the f1-score increased compared to the existing models. When the batch was 8 and epoch was 5, the difference was largest between the F1-score of existing models and this study with 29 and 45, respectively. Even when batch and epoch were adjusted, the F1-scores were higher than the existing models. It can be said that even when the batch and epoch numbers were small, they can be learned effectively compared to the existing models. Therefore, it can be useful in situations where resources are limited. Through this study, aspect-based sentiments can be more accurately analyzed. Through various uses in business, such as development or establishing marketing strategies, both consumers and sellers will be able to make efficient decisions. In addition, it is believed that the model can be fully learned and utilized by small businesses, those that do not have much data, given that they use a pre-training model and recorded a relatively high F1-score even with limited resources.

Sentiment Analysis of the Quotations of Intensive Care Unit Survivors in Qualitative Studies (질적연구 진술문을 이용한 중환자실 생존자의 감성분석)

  • Kang, Jiyeon
    • Journal of Korean Critical Care Nursing
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    • v.11 no.1
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    • pp.1-14
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    • 2018
  • Purpose : As the intensive care unit (ICU) survival rate increases, interest in the lives of ICU survivors has also been increasing. The purpose of this study was to identify the sentiment of ICU survivors. Method : The author analyzed the quotations from previous qualitative studies related to ICU survivors; a total of 1,074 sentences comprising 429 quotations from 25 relevant studies were analyzed. A word cloud created in the R program was utilized to identify the most frequent adjectives used, and sentiment and emotional scores were calculated using the Artificial Intelligence (AI) program. Results : The 10 adjectives that appeared the most in the quotations were 'difficult', 'different', 'normal', 'able', 'hard', 'bad', 'ill', 'better', 'weak', and 'afraid', in order of decreasing occurrence. The mean sentiment score was negative ($-.31{\pm}.23$), and the three emotions with the highest score were 'sadness'($.52{\pm}.13$), 'joy'($.35{\pm}.22$), and 'fear'($.30{\pm}.25$). Conclusion : The natural language processing of AI used in this study is a relatively new method. As such, it is necessary to refine the methodology through repeated research in various nursing fields. In addition, further studies on nursing interventions that improve the coherency of ICU memory of survivors and familial support for the ICU survivors are needed.

The Blog Polarity Classification Technique using Opinion Mining (오피니언 마이닝을 활용한 블로그의 극성 분류 기법)

  • Lee, Jong-Hyuk;Lee, Won-Sang;Park, Jea-Won;Choi, Jae-Hyun
    • Journal of Digital Contents Society
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    • v.15 no.4
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    • pp.559-568
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    • 2014
  • Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.