• Journal of Digital Convergence
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• v.14 no.6
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• pp.489-498
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• 2016

The purpose of this study was to evaluate selective attributes importance and satisfaction of University Ski Lecture Environment that students perceive using IPA method. In order to achieve this goal, a questionnaire was used to gather data, and the convenient sampling method was used to select 300 members from three pertinent university in Seoul and Chungcheong-do, Gyeongsang-do Province as participants of this study. Only data from 221 respondents however were used after screening data for reliability, and SPSS for Windows(21.0 version) statistical program was used to conduct descriptive analysis, factor analysis, reliability analysis, paired samples t-test analysis, independent samples t-test analysis and IPA matrix analysis. The following results were obtained. First, significant differences between the level of satisfaction and the level of importance were found for part of the selection attributes for each group. Second, Iquadrant was included with meals and information provided factors. IIquadrant was included with instructors and class program, information provided, accommodation factors. IIIquadrant was included in accommodation and meals, time-distance factors. IVquadrant was included in the information provided factor.