• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1322-1332
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• 2011

This study investigates the influence of social desirability to questionnaire response and data analysis in order to identify the need for social desirability control in clothing consumer research. A questionnaire measuring social desirability, social face sensitivity, clothing shopping behavior, and demographic characteristics was developed. Responses of 234 respondents were analyzed using factor analysis, simple regression analysis, hierarchical regression analysis, descriptive analysis, and Cronbach's alpha analysis. The results were as follow. First, respondents were influenced by social desirability when they responded to items measuring other-conscious social face. Second, the result of regression analysis (that the independent variable was social formality) was less influenced by social desirability control because the influence of social desirability to social formality was insignificant. Conversely, the result of regression analysis (that the independent variable was other-conscious social face) was more influenced by social desirability control because the influence of social desirability to other-conscious social face was significant. This study is an initial study that notices the need for social desirability control in clothing consumer research.

• Korean Journal of Social Welfare Studies
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• v.49 no.3
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• pp.87-114
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• 2018

While social desirability has been neglected in the field of social work research in Korea, social work articles published in foreign journals have tried to identify respondents with a high level of social desirability and to control the effect of social desirability. The Social Desirability Scale (SDS-24) is the first social desirability scale developed by a Korean research is composed of two factors, self deception and impression management. This study was conducted to improve its practicability by evaluating its psychometric properties with social work practitioners and students. The findings of this study are satisfactory. The factor structure of the Social Desirability Scale (SDS-24) was confirmed and its reliability and validity were satisfactory. The advantage of the Social Desirability Scale (SDS-24) is that it includes items related to Korean culture. The ways of using Social Desirability Scale (SDS-24) in social work research are provided.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.671-680
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• 2020

This study develops the model to estimate the links between social capital, social entrepreneurial self-efficacy, perceived desirability and social entrepreneurial intention. Besides exploring the direct impacts of social capital, social entrepreneurial self-efficacy, and perceived desirability on social entrepreneurial intention, this study also focus on discovering the mediating roles of perceived desirability and social entrepreneurial self-efficacy on this relationship. Throughout adopting measures from some previous studies, the authors design the questionnaires and distribute to students in Vietnam. The study presents some demographic information of 289 students, who are studying at university and colleges in Vietnam. Then, the validity and reliability of scales are assessed using the value of Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). In addition, by utilizing the structural modeling structure (SEM), the authors show that social capital plays the important role in shaping social entrepreneurial self-efficacy, perceived desirability, and social entrepreneurial intention. Interestingly, besides the direct effects on social entrepreneurial intention, perceived desirability and social entrepreneurial self-efficacy also mediate the correlation between social capital and social entrepreneurial intention. Also, with the interesting findings of the study, the authors propose several recommendations for policy-makers, educators and academics to promote the social entrepreneurship and innovation among Vietnamese students.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.307-329
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• 2022

This study aimed to explore factors which can predict interpersonal tolerance and intolerance. Specifically, the study examined whether tolerance and intolerance would be explained by demographic variables, social desirability, empathy (cognitive empathy and affective empathy), fear of compassion for others, social trust, and zero-sum belief. Participants in the study were 445 adults (218 males and 227 females) who completed an online survey. Data were analyzed by using hierarchical regression analyses to control the effects of demographic variables and social desirability. The results indicated that tolerance was explained by gender, subjective socioeconomic status, social desirability, cognitive empathy, and social trust. In addition, intolerance was predicted by social desirability, fears of compassion for others, and zero-sum belief. It means that the constructs of tolerance and intolerance are distinct, and different factors predict tolerance and intolerance, respectively. Therefore, it would be necessary to develop realistic ways to promote tolerance and to prevent intolerance at the same time in order to achieve co-existence in a multicultural and diverse society.

• Environmental and Resource Economics Review
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• v.28 no.4
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• pp.645-673
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• 2019

The hypothetical nature of stated preferences can lead to a hypothetical bias that might work as a normative pressure, influencing survey responses. This paper aims to test the impact of social desirability bias by comparing economic estimates based on both subjective and objective valuation questions. The case study is about an urban riverine restoration project in Deajeon, South Korea. As valuation methods both contingent valuation and choice experiments were comparatively applied. Based on a nationally representative sample of 1,000 respondents, the test results offered contrasting conclusions between two test approaches. Accroding to the estimation results based on the conventional valuation, the marginal willingness to pay estimates are 10,500 KRW from CV; and 18,600 KRW for improving water quality, 2,200 KRW for the inside view, 8,900 KRW for the outside view, and 5,800 KRW for biodiversity from CE. A segmentation-based approach is a conventionally used method, which showed a limited impact of social desirability on willingness to pay estimates. The alternative parameterization-based approach measures a model-wide impact of social desirability, proving a significant bias. Although the study positioned a cheap-talk statement before the valuation section of the survey questionnaires, which might have pre-screened the bias, the overall implications of the results suggest a caution in reducing and observing hypothetical bias. There might remain a significant and substantial hypothetical bias even after cheap-talk, particularly in situations with strong social desirability, so that the potential role of objective valuation questions is guaranteed.

• Women's Health Nursing
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• v.9 no.3
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• pp.309-318
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• 2003

Purpose : This investigation was carried out to understand how various gender role identity in adolescence affect sexual intercourse. In addition, it was done to support and encourage gender role identity which can protect themselves from physical, psychological, social sexuality. Method : From 2003 7.1 to 7.19, questionnaire made by Lee BS(2002) was distributed to 1172 girl high school students in Seoul. Its reliability was as high as 0.80 and it was analysed by SPSS. Result : In the 3 kinds of gender role identity, girls who had sexual relations showed higher feminity and masculinity and did not show any difference in social desirability. in the 4 kinds of gender role identity, girls with sexual experience showed higher frequency in oder of androgyny and undifferentiated. In 8kinds, bisexuality was higher and girls with experience showed undifferentiated of low social desirability. There were no difference between the gender role identity and the age of the first sexual experience. The factors that affected gender role identity were school, grade, economic standard and whether they have a girlfriend or boyfriend. Conclusion : Programs that focus on problem solving of sexual education for androgyny of sexually high experienced and undifferentiated of low social desirability, should be provided.

• Asian-Australasian Journal of Animal Sciences
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• v.20 no.4
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• pp.605-614
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• 2007

Feeding pigs used to be a means of managing domestic resources that may otherwise have been wasted into valuable animal protein. Feeding pigs thus was a form of husbandry. Following recent rapid industrial development, pig rearing has changed from extensive to intensive, but this transformation has been associated with major concerns. The concentration of large amounts of pig manure in small arrears is environmentally hazardous. Moreover, high densities of animals in intensive production systems also impose a health threat for both animals and humans. Furthermore, the use of growth promoters and preventive medicines for higher production efficiencies, such as in-feed antibiotics, also induces microbial resistance thus affects human therapeutics. In addition, consumers are questioning the ethics of treating animals in intensive production systems. Animal welfare, environmental and bio-safe issues are re-shaping the nature of pig production systems. Feeding pigs thus involves not only the consideration of economic traits, but also welfare traits and environmental traits. Thus, a focus on technological feasibility, environmental sustainability and social desirability is essential for successful feeding operations. Feeding pigs now involves multiple projects with different sustainability goals, but goal conflicts exist since no pattern or scenario can fulfill all sustainability goals and the disagreements are complicated by reduced or even no use of in-feed antibiotics. Thus it is difficult to feed pigs in a manner that meets all goals of high quality, safe product, eco- and bio-sustainability, animal welfare and profit. A sustainable pig production system thus requires a prioritization of goals based on understanding among consumers, society and producers and needs to view from both a local and global perspective.

• Science of Emotion and Sensibility
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• v.7 no.2
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• pp.195-201
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• 2004

This study investigated the relationship between the physical features and personality impression of faces. Subjects were exposed to male and female facial photographic images. Using 7-points scales, subjects were asked to rate 31 personality traits. The three factors extracted from factor analysis were labeled social desirability, activity, and intelligence. The analysis of correlation between physical features and factor scores of faces indicated that there is a significant correlation between features of eye of male faces and intelligence and between features of chin of female faces and intelligence and social desirability. These results suggested that subjects judged the personality impression, based on different physical features in male and female feces.

• Korean Journal of Social Welfare
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• v.67 no.3
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• pp.83-105
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• 2015

This study has two objectives. First, it examines the relationship between organizational trust and error management culture. Second, it also examines the effect of social workers' perceived work value on the combined model by considering the unique characteristics of social work profession and social desirability. This study employs the stratified sampling method on social workers with more than two year work experiences in their current social service agencies that are located in Seoul and Kyungki province; finally it analyzes the responses from 564 social workers by using the method of multiple regression modeling. This study has the following results: (1) there is a causal relationship between social desirability and organizational trust perceived by social workers; (2) there is a positive causal relationship between social workers' perceived work value and organizational trust; and (3) there is also a positive causal relationship between factor structure of error management culture and organizational trust. This study discusses the theoretical and practical implications of the results.

• Korean Journal of Social Welfare
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• v.66 no.2
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• pp.255-286
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• 2014

This study aimed at developing and validating two standardized measures, 'power controllability', and 'power desirability', which can be utilized to categorize power relationships among the school youth. In order to identify initial items for the measures researchers conducted individual as well as focus group interviews with middle and high school students. School teachers and other school related professionals involved in ensuring both the face validity and the content validity of the initial items. For the finally selected items both exploratory and confirmatory factor analyses have been executed with the sample of 1,822 students attending elementary, middle, and high schools in the metropolitan area of Seoul, Korea. To test the validity of the confirmed factor structure of the measures the new sample of 348 middle school students were employed from the metropolitan area. Both construct validity and reliability were calculated from the validity test sample. Based on the two developed measures 4 types of power relationship were identified among the students. The four types of power relationship turned out to predict well the roles that students take in the field of school violence.