• Journal of Families and Better Life
• /
• v.24 no.2 s.80
• /
• pp.93-106
• /
• 2006

This study investigated the determinants of Tap Water consumption patterns. Socio-demographic variables(gender, family income, education level, residual area) and consumer attitude knowledge(confidence, knowledge, problem experience, risk perception and aesthetic satisfaction)were included in the analysis. Three hundred fifty-nine teachers were participated in this study. ANOVA(Scheffe test), t-test, regression and logistic regression were conducted. The results of this study are as follows: 1. Tap water was consumed by only 1.7%, boiled water prior to drinking by 37.9%, water filtered by 39.8% and bottled water by 19.0%. 2. Consumer attitude knowledge was affected by socio-demographic variables. That is, aesthetic satisfaction was affected by age, risk perception by gender and educational level, confidence by educational level, knowledge by gender and age, and problem experience by age. 3. Logistic regression analysis indicated that age, confidence and aesthetic satisfaction were the determinants of bottled water or filtered water choice. However, risk perception was not a significant determinant. This suggests alternatives to tap water is related to non-risk, or non-safety factors.

• Hwankyungkyoyuk
• /
• v.24 no.4
• /
• pp.78-93
• /
• 2011

Clean and safe water is the fundamental element for the good life of people. However, expanding the distrust on the tap water increased the anxiety on drinking water and accelerated the growth of the natural and purified water market. In this respect, this study was made to find an opportunity to invigorate the use of the Seoul tap water for drinking by means of assessing the awareness of the citizen and the current condition on the tap water in Seoul. The findings were that the direct use of the tap water for drinking was very low and 'use after boiling' was also lower relative to 'use of purified water'. Also, the education on the environment should include the importance of the use of the tap water to improve the awareness of the citizen on the tap water and the administrative role, typically for educational institutes and schools, might be required to increase the use of the tab water for drinking.