• Title/Summary/Keyword: teens

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Comparison of Influencing Factors on Purchase of Celebrity Fashion Hot Items in Teens and Twenties (10대와 20대의 셀러브리티 패션 핫 아이템 구매영향요인 비교)

  • Ji, Hye Kyung
    • Fashion & Textile Research Journal
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    • v.21 no.2
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    • pp.151-162
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    • 2019
  • This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

A Study of Soft Contact Lens Wearer on Women College Students (여대생의 소프트 콘택트렌즈 착용자에 대한 연구)

  • Kim, Douk-Hoon;Yoo, Jae-Tae
    • Journal of Korean Ophthalmic Optics Society
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    • v.5 no.1
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    • pp.187-192
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    • 2000
  • The objective of this study was to investigate the problems of soft contact lens wear on the women college students. The results were as follows 1. Almost the purchase of soft contact lens was the optical shop. 2. Almost the motive of soft contact lens use was the discomfort of glasses wear. 3. Almost the good feeling of glasses wear was moderate degree. 4. On the main reason of exchange of contact lens, teens was contact lens damage and tweenths was lifespan of contact lens. 5. On the contact lens wearing time at one day, teens was over 10 hours and tweenths was from 7 hours to 10 hours. 6. On the contact care and treatment, teens was a lens washing and storage and tweenths was a lens washing and disinfectant. 7. On the main difficult of contact lens handling, teens was a lens separation in eye and disinfection of lens case and tweenths was a solution treatment and insertion of contact lens in the eye. 8. On the contact lens insertion in the eye, the most difficult item was hanging of the eyelid and fear thinking in teens and fear thinking in tweenths. 9. On the difficult in separate of contact lens wear, a most subjects were eye opening. 10. On the most inconvenient state in contact lens wearing, the subjects were eye redness, foreign body and eye pain. 11. On the advantage of contact lens wearing, teens was decrease in glasses side effects and twenties was a beauty.

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A Meta-analysis on the effectiveness of interventions applied to teens in multicultural families. (다문화 가정 청소년에게 적용된 중재 프로그램의 효과에 대한 메타분석)

  • Byun, Soung-Won;Kim, Sin-Hyang;Park, Si-Hyun
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.277-285
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    • 2017
  • The purpose of this study identified the effectiveness of the existent interventions, which had been applied to the teens in multicultural families in South Korea. Totally 29 relevant studies, including dissertations and published articles, published from 2008 to 2014, were systematically searched and analyzed through meta-analytic method. The study results revealed the specific conditions which made the intervention more effective for the teens in multicultural families. Specifically, the program could be most effective when the program had a social adaptation intervention type as well as aimed to middle school students as a target population. Also, the program could be most effective when the program had lower than 8 sessions, run 3-5 times a week, and had from 21 to 30 participants in one intervention group. In addition, current existing programs showed higher effect sizes on outcomes focusing on relationships rather than on those focusing on psychological problems. This study is theoretically meaningful in terms of quantitatively synthesizing the existing intervention programs for the teens in multicultural families. In addition, we expect that this study would practically contribute to develop evidence-based programs for those teens in multicultural families.

Effect of teenager media usage control in the era of media convergence (미디어 융합 시대에 청소년 미디어 이용 통제의 효과)

  • Lee, Hwan-Soo
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.359-366
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    • 2015
  • The media addiction of teenagers became a social problem in the era of media convergence. With the national efforts, parents has limited their children's media usage for proper parenting. However, current media environment where personalized media devices such as smartphone and tablet PC are common raises questions about whether the problems of media addiction can be solved with previous approaches. Thus, this study examines how the parental controls to teens' media usage affect their media usage and emotions. According to the results that analyzed 884 teens' responses, the parental controls did not affect their usage. On the other hand, it was appeared that excessive parental controls stimulated to teens' negative emotions. These results show that parental controls are not longer effective in current media environment, which implies that new efforts from their family or government are required in order to prevent teens' media addiction.

Association Between Internet Use and Suicidal Ideation Among South Korean Adolescents (청소년기 인터넷 사용 수준과 자살생각과의 연관성)

  • Park, Sun-Hee
    • Journal of the Korean Society of School Health
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    • v.21 no.2
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    • pp.23-33
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    • 2008
  • Purpose: Internet is one of the essential tools in South Korean adolescent life. Recently, researchers suggest that Internet use is positively associated with teens' mental health problems such as depression and suicide. Thus, this study explored a relationship between Internet use and suicide ideation among South Korean adolescents. Methods: Secondary data, the three-wave Korean Youth Panel Survey, were analyzed. First, in terms of the levels of Internet use and suicidal ideation, t-test was used for examining a gender difference, and Analysis of Variance were used for examining differences across three points in time(waves 2 - 4). Second, logistic analysis was performed to examine the significant association between Internet use and suicide ideation after controlling for the other factors' effects. In this analysis, Fixed Effect Regression Method(FERM) was incorporated as well. FERM was useful in adjusting for the effects of time-invariant factors even without measuring them. As a result, it was possible to obtain more accurate findings. Results: Adolescent depression was an important factor influencing the association between Internet use and suicide ideation. After controlling for the effect of depression, the relationship between Internet use and suicide ideation was no longer statistically significant. Conclusion: As a proxy to identify teens who are obsessed with suicide ideation, levels of Internet use do not seem useful. Instead, it is necessary to examine teens' access to websites related to suicide.

SNS Utilization of Youth and Use as a Learning Tool (청소년의 SNS 이용실태 및 학습도구로써의 활용방안)

  • kang, Hyun-joo;Kim, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.23 no.1
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    • pp.93-101
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    • 2020
  • Korea, as a leader of Internet and game sector in IT industry, has been playing an important role in increasing its industrial development. This country has won the first place in wireless broadband usage and contributed to Internet game industry development. This means that Korean use smartphones most. It is juveniles that use Internet and smartphones most among Korean who use teenage., the number of the teenagers who overuse smartphones or Internet has surpassed 200,000. The number of the adolescents who spend more time using smartphone and Internet is about 180,000 and the number of the teens who are over-dependent to smartphone having trouble living their lives is over 22,000. The SNS usage rate of the contents that teens are most likely to use has accounted for over 80 percent. Among teens, SNS is being considered as a major means that builds relationship due to smartphone technology and the prevalence of smartphones. However, the use of SNS among youths has two sides; one is positive, the other negative. Not only does SNS have a positive function that it keeps relationship but it also has a negative function that it can lead to smartphone addiction.

A Study of Clothing Purchase Behaviors According to Subjective Age (주관적 연령에 따른 의복구매행동에 관한 연구)

  • 이은아;김미숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.8
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    • pp.1254-1265
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    • 2000
  • The purpose of this study was to examine the differences in clothing purchase behaviors among groups determined by subjective and chronological ages. The subjects of this study were teens and adults of up to 59 years of age residing in Seoul and the Metropolitan areas. Out of 700, 578 were used for final data analysis, Chi-square analysis, ANOVA, Duncans multiple range test and descriptive statistics were used for statistics analysis. The following results were found: the subjects were divided into 3 groups based on the subjective age. All age groups tended to perceive subjective age similar to chronological one. Regarding evaluative criteria for selecting clothes and stores, significant differences were found among all chronological and subjective age groups. By chronological age levels, significant differences were found among subjective age groups except the teens in the evaluative criteria used for purchasing clothing. Significant differences were found among subjective age group in all chronological age brackets in store selection criteria.

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How E-learning Business for Teens Has Evolved in Korea: The Case of MegaStudy

  • Kim, Ji-Whan;Kim, Seong-Cheol
    • International Journal of Contents
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    • v.8 no.1
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    • pp.10-15
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    • 2012
  • Since MegaStudy started e-learning business for Korean high school students, the Korean e-learning industry began to expand and steadily gain attention. This paper focused on the analysis of the development of the Korean e-learning business for teens and the growth of MegaStudy. The three institutional mechanisms were used to examine the factors that aided the development of the business. The regulatory mechanism was the government policy to prevent the expansion of the offline private education sector, which greatly aided the growth of the e-learning business. The mimetic mechanism was the notion to mimic the characteristics of the Korean e-business initiatives. The normative mechanism involved the widespread social norm suggesting that every student should be given an equal opportunity of private education. This paper also examined the case of MegaStudy as a successful case of the e-learning companies. It analyzed the business model of MegaStudy, which is based on its advantage as the front-runner and its high-quality contents and services.

A study on mothers' view on grandparents' role and grandsons' role : comparative study according to lineage. (10대자녀를 둔 모가 기대하는 조부모역할과 손자녀역할 : 친조부모.외조부모에 따른 비교연구)

  • 서동인
    • Journal of the Korean Home Economics Association
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    • v.34 no.4
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    • pp.357-371
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    • 1996
  • This study explores the perspective of mothers who have children at teens concerning grandparents' role and grandchildren's role, especially focusing on the similarity and difference according to lineage. The analysis indicates as below. 1. Mothers highly expect the roles of grandparents which are related to the developing of self-identity of grandchildren at teens. There is much similarity between mothers; view on paternal grandparents' role and maternal grandparents' role. However the results support that paternal grandparents' role is more central than maternal grandparents in influencing to the development of self identity of grandchildren. 2. Grandchildren's role toward paternal grandparents is expected much more positively than grandchildrens' role toward maternal grandparents. 3. Mother's perspective on grandparents' role and grandchildren's role is associated with mother's view on the importance of grandparents in the lives of grandchildren.

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COLOGNE BRAND PREFERENCES OF TEENAGERS IN THE PHILIPPINES: MANAGERIAL IMPLICATIONS

  • Ramirez, Roderick V.;Madamba, Jeanette Angeline B.;Tan, Reynaldo L.
    • Asia-Pacific Journal of Business
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    • v.6 no.2
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    • pp.19-33
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    • 2015
  • Studies focusing on the constantly changing buying behavior and product preferences of a booming teen market are rare and this is particularly true in the Philippines. To address this gap in the literature, this study focused on the supermarket brands of cologne preferred by teens in the Philippines such as Lewis & Pearl (L&P), Johnson's Baby Cologne, Juicy, Bench, Ellips, Fiona, Bambini and Baby Flo which are manufactured by various competing companies. Essentially, this study presented and described the profile and buying behavior of cologne users and non-cologne users and determined whether preferential differences existed between these brands. The respondents consisted of 473 teens all over the Philippines stratified in terms of general location via the three major groups of islands in the Philippines: Luzon, Visayas and Mindanao. Respondents came from selected schools in Quezon City in Metro Manila, Sariaya in Quezon Province, Cebu City, and Digos City to represent the Greater Metro Manila Area, Luzon, Visayas and Mindanao, respectively. Findings showed that almost all of the respondents used cologne at varying degrees. In general, teens use several scents and brands of cologne and continually shift from one scent/brand to another scent/brand. This made it difficult for any company to capture loyal consumers. The most popular brands used by teenagers were Bench (61.7%), Lewis and Pearl (59%), Juicy (42%), Afficionado (32%), Fiona (19.3%), Penshoppe (18%), Bambini (12.6%), Ellips (11.3%) and Zen Zest (7.5%). Fragrance or scent is the top priority of teenagers in choosing a cologne brand, followed by brand name, affordability, bottle design and endorser. The spray bottle type of colognes is preferred even if cologne spray bottles are priced higher than the splash cologne bottle type. Managerial implications of these findings for market players, marketing scholars and prospective investors are presented.

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