• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.6
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• pp.38-46
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• 2003

Perceived crowding is known as a necessary method to evaluate social carrying capacity in recreational settings. But according to the results of previous research, perceived crowding, use density, and satisfaction have shown weak and indirect correlations. The theory of visitors’ adjustment is one of several possible explanations for this poor relation. But the validity of the visitors’ adjustment theory has not been not inspected clearly. Therefore, the purposes of this study are to understand visitors’ adjustment theory and to examine visitors’ adjustment to the overuse of recreational settings. Study hypotheses were formulated through literature review and related to visitors’ adjustment in recreation density. Pour hypotheses were established and inspected with the case study, i.e., Rationalization : Visitors’ satisfaction isn't related to use density in recreation setting, 2) Product-shift : Preference norm is related to current use density, 3) Self-selection : Visitors’ satisfaction for the use level is generally high, and 4) Displacement : Norm interference is related to willingness to revisit. The case study was conducted during May and June,2001. According to the results of this survey, visitors adjust to overuse of recreation setting through rationalization and product shift (hypotheses l/2 acceptance). Current use density isn't related to visitors’ satisfaction and willingness to revisit (see table 3). And visitors’ preference norm is modified by situation (see table 4). Visitors’ satisfaction and willingness to revisit don't show a high correlation but moderately high (see table 5, hypothesis 3 acceptance). Differences between visitors’ preference norm and current use density is norm interference. Norm interference isn't related to willingness to revisit (see table 7). Therefore, the norm interference concept is not a useful method to explain visitors’ adjustment to the degree of overuse in a recreational setting (hypothesis 4 rejection). As for future directions, the following are proposed: 1) correctly understanding and reestablishing the visitor norm and norm interference concept, 2) introducing a composite research method to monitor visitors’ behavior and survey visitors’ attitudes and coping responses. These efforts would be helpful in the Planning and management of recreational settings to improve the quality of visitors’ experiences.

• Journal of The Korean Society of Agricultural Engineers
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• v.48 no.3
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• pp.49-59
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• 2006

The purpose of this study is to provide basic materials for working out differentiated marketing strategies appropriate to the visitors and potential visitors of rural tourism for the sustainable development of rural tourism. The study was conducted through a questionnaire survey fur 500 adults aged 18-year-old or older residing in downtown Seoul, and the characteristics of the visitors and potential visitors of the rural tour were analyzed through frequency analysis and logistic analysis. The analysis results are summarized as follow. In many cases, they obtained information on the rural tourism chiefly through mass media and decided their participation after listening to the stories of nearby people or visitors. The survey showed that the estimated necessary expenses of the potential visitors were more than actual ones of the visitors. It was analyzed that the reception attitude of residents was a factor to have the most significant effect on the participation of rural tourism, while necessary budget for potential visitors.

• Korean Institute of Interior Design Journal
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• no.25
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• pp.191-197
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• 2000

This thesis is focused on the visitors varied experiences of the current museum architecture. The current trend and periodical development of visitors experiences are discussed by analyzing the factors such as the external symbol scheme, the exhibition space scheme, and the visitors circulation scheme which are involved with a visitors experience and thus classifying the experiences related to each sample museum. Examining and providing logical descriptions on each of the schemes helps comprehend the visitors varied experiences. This research, which deals with thoroughly understanding a museum as an architecture followed by taking visitors experiences into account, is aimed to contribute to improving visitors experiences in the course of designing a museum. The above-mentioned types of combination applied to each museum chosen for the research help understand the following : National museums show predominance of specific visitors experiences. As for the external symbol scheme, most of national museums have adopted the temple type, whereas international museums have equally adopted with the temple type and the showroom type which are characterized by its dedication to function and being in balance between contents and formalities.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.83-90
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• 2008

This study attempts to understand the arrangement and spatial requisites of art pieces by materializing the visitors' path of movement in the exhibition space, as well as researching their behavior. The purpose of the research is to the guideline for planning the exhibition layout and visitors' circulation can be derived in order to correspond to the visitors' characteristic of movement and circulation-path choice. Although such guideline may have limited use, it is still significant enough to be studied. Taking three Korean art galleries as the subjects of research, this study observes the arrangement of art pieces, movement path of visitors, characteristics of the visitors' behavior and the duration time a visitor takes to view an art piece without moving around in order to understand the arrangement and spatial requisites of art pieces which correspond to the visitors' behavior. The following results have been drawn in this research and analysis; First, when there is an island type exhibition other than the ordinary on-the-wall display in the exhibition space, the visitors' choice of path changes. In short, an island type exhibition seems to be a factor that changes the visitors' path. Second, in the entrance of an exhibition space unit, most of the visitors seem to choose a path which moves counter-clockwise. Third, it is considered that well-known art pieces or art pieces with a big size shall not be displayed on the comer of the exhibition room.

• Journal of Agricultural Extension & Community Development
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• v.26 no.1
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• pp.17-30
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• 2019

Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

• International Commerce and Information Review
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• v.8 no.1
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• pp.283-303
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• 2006

This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

• Journal of The Korean Association For Science Education
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• v.32 no.7
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• pp.1251-1268
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• 2012

This study investigated several cases of interactive learning mediated by exhibits in a natural history hall during visits by middle school students. Five visiting cases were selected, in which visitors engaged actively in the interactions between them. Each visiting case was analyzed in terms of visiting discourse register and the modes of interaction in order to understand both visitors' meaning-making processes through the discourse flow and the characteristics of visiting discourse according to the features of exhibits. Results were as follows. The information provided in the exhibits was used as THEMEs in visitors' discourse and the visitors presented their information on the THEMEs as RHEMEs. The visitors made their own meaning for the exhibits by exchanging their information with each other. Interrogative sentences on the exhibit panels allowed visitors to make arguments. Similar exhibits displayed together helped visitors to compare those exhibits. These two features of the exhibits facilitated visitors' meaning-making processes in the natural history hall. The modes of interaction between visitors mediated by the exhibits showed that the information itself from the exhibits as well as visitors' opinion on the exhibits were frequently used as the elements for in-depth cognitive social interactions that allowed the visitors to construct meaning. Based on these results, we discussed that understanding in detail how visitors choose information from exhibits and construct visiting discourse is very important to improve visitors' collaborative science learning at a natural history hall.

• Journal of Korean Society of Forest Science
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• v.98 no.2
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• pp.163-169
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• 2009

This study examines the relationships between visitors' environmental attitudes as measured by the new environmental paradigm (NEP) and their recreational motivations based on data collected from a national park in South Korea. The data analysis indicated that visitors' environmental attitudes and motivation were multi-dimensional structures. The NEP composed of three factors named 'Humans over Nature', 'Balance of Nature', and Limit to Growth'. Visitors' motivation also composed of four factors representing 'Achievement and Stimulation', 'Escape and Enjoying Nature', 'Social and Leadership', and 'Family'. However, there were significant correlations among the factors, suggesting they were independent each other. There were also significant differences in visitors' motivation due to their level of environmental attitudes.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.1
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• pp.121-130
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• 2014

The goal of this study was to contemplate the impact of visual formative elements on the satisfaction level of visitors in websites of toy-style products. To attain the goal, the visual element of motion graphics in websites of toy-style products, i. e., color, layout, illustration, and, typography, were independent variables and the satisfaction level of visitors as a dependent variable. The variables were analyzed objectively. First, it appeared that visual formative elements of motion graphics appeared in websites of toy-style products exerted statistically significant impacts on the satisfaction level of visitors. Second, the element exerting the most significant impact on the satisfaction level of visitors among the visual formative elements in websites of toy-style products were appeared as 'illustration' and 'color'. Thus, it was concluded that it is necessary to give priority in 'illustration' and 'color' to enhance the satisfaction level of visitors.

• Korean Journal of Environment and Ecology
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• v.31 no.2
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• pp.266-274
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• 2017

The purpose of this study was to analyze the number of visitors to the top of Seoseokdae in Mudeungsan National Park, in which visitors are concentrated, and their visiting patterns, thereby suggesting measures to manage the visitors. The number of annual visitors and the numbers of regional and seasonal visitors to Mudeungsan National Park, which affect the concentration of visits to Seoseokdae were analyzed using the data produced by an automatic digitizing device. A field study was conducted to examine the number of seasonal and periodic visitors to Seoseokdae and their visiting patterns. In 2015, the number of visitors was 2,563,651 and 83.9% of the visitors visited via the Jeungsimsa and Wonhyosa area that is near Gwangju City. This area is close to the Seoseokdae area and it is easy to hike between the areas. Therefore, there was an influx of most visitors to Seoseokdae into the Jeungsimsa and Wonhyosa area. In terms of seasonal visitors, the largest number of visitors came in the fall, followed by the summer, spring, and winter in order. However, the seasonal differences were not notable. There was no statistically significant correlation between the number of visitors and meteorological factors. This result may have been because Gwangju citizens frequently visit Mudeungsan regardless of period and weather. Visitors can get to Seoseokdae via the trails into Wonhyosa and Jangbuljae. A slightly larger number of visitors used the trail into Jangbuljae in the fall and winter, whereas a larger number of visitors used the trail into Wonhyosa in the summer. In general, there is a large influx of visitors into Jangbuljae, a strategic visiting point. However, a slightly larger number of visitors may have chosen the trail into Wonhyosa in the summer because they could hike under the shade of trees. In the summer, visitors stayed in Seoseokdae for a short time with a low level of crowdedness. On the other hand, in the fall and winter, visitors stayed in the area longer because they had lunch and rested. During the time, the number of momentary maximum visitors peaked, causing extreme crowdedness. Therefore, some visitors showed the visiting pattern of entering the grassland outside the designate zone. Because this behavior can damage the grassland on the top of Seoseokdae, which can lead to soil erosion, intensive visitor management may be necessary.