• Journal of the Korean Society of Costume
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• v.51 no.1
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• pp.49-59
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• 2001

This study was designed to identify the brand positioning of Infant's wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37% ). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality brand name, fashion) showed the distance of satisfaction was different among three groups.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.733-743
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• 2018

This study aimed to investigate whether women's wear brands' sizing systems for pants item are reflecting body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems of pants item. Distribution of waist circumference and hip circumference of brands' sizing systems were compared with size distribution of women in the 7th Size Korea data. The sizing systems of brands targeting 20-30s covered 28.3% and those of brands targeting 40-50s covered 27.3%, while those of brands targeting 30-40s covers 46.6%. Regarding the body types, 80% of 20-30s target brands reflected normal type which is the average body type. However, all 40-50s target brands reflected normal type while 57.8% of women aged 40-50s had large waist shape. The 30-40s target brands reflected body types the best among target age groups since the body shape distribution of the brands was similar to that of 30-40 year old woman in Size Korea. For each age group, 6 sizes with 25.2~27.8% coverage rates were proposed. The 70-91, 73-91, 73-94 sizes were overlapped between the 20-30s and the 30-40s groups. The 76-91, 76-94, 79-94 sizes were overlapped between the 30-40s and 40-50s groups. Pants size has been found to increase in waist circumference compared to hip circumference as age increased.

• Journal of Fashion Business
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• v.16 no.2
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• pp.27-43
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• 2012

Considering the rapid growth of mobile industry and the emerging application marketing, this study focused on fashion applications, which had not drawn much academic attention before, and analysed relevant content composition, information-seeking benefits based on users' lifestyles and resulting differences in satisfaction and loyalty. In short, fashion applications were divided into fashion and non-fashion brand apps. Brand apps were subdivided into luxury, women's wear, men's wear, casual wear, sportswear, accessories and the like. Non-brand apps included commerce, magazine, information, style tip, SNS and wardrobe manager types. As for users' lifestyle-based information search, the higher the tendency to search information on the internet and to favour reasonable consumption, the more basic information on products and brands they sought, whereas the higher the tendency to look for high-profile brands and to favour global culture, the more additional information like images or entertainments they sought. To sum up, given that studies on fashion-specific applications were rare, the present study reviewed and categorized current fashion applications, and suggested theoretical and practical groundwork for developing content based on target consumers' lifestyle and for planning fashion applications in practice.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.638-647
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• 2004

This study surveyed some general fit problem of the ready-to-wear slacks of women in 20＇s. A questionnaire survey was administered to 80 women in 20＇s. 14 body dimensions were measured fer 53 women among the subjects who participated in this survey. Their anthropometric data were analyzed and the difference between actual and perceived body shape was compared. The results of this study showed that the subjects experienced poor slacks fit at thigh, crotch, and hip areas. Occasionally subjects altered the waist size of slacks after purchasing them. Despite the subjects＇ waist measurement was ranged from 22 to 33 inches, most of them purchased slacks with size 26 or 27 inches. The researchers claimed that the manufacturers did not provide various slacks sizes for women in 20＇s. The subjects, who had problems with poor slacks ft, preferred to buy customized slacks. The most of subjects preferred to buy mass customized slacks to have chance to choose their own style from pool of various styles. The subjects tended to perceive their body size larger than actual at hip and thigh. The most critical body dimension reflected their perception on lower body fitness was waist circumference.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.2
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• pp.57-65
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• 1985

In the experiment with a basic material for the design of summer wear that comfort can be obtained in temperature, to get individual differences, clothing styles (slacks, skirt), material differences(T/C, cotton), and the contrast between when naked and dressed, when two healthy females were dressed four kinds of summer wear as an object of experiment under the regular warm temperature environmental condition (24, 28, 32, $36^{\circ}C$, $60\pm10\%$ RH), the measurement of physiological, phychological change was taken and the result goes as follow; 1. Mean skin temperature rose by clothing, body weight loss decreased below $32^{\circ}C$, thermal sensation changed toward low temperature by $2\~3^{\circ}C$. 2. Mean skin temperature, body weight loss, the lowest blood pressure above $32^{\circ}C$, under-clothing temperature, and thermal sensation increased when in slacks to be compared with when in skirt. 3. Ambient temperature had a great effect on mean skin temperature, body weight loss, respiration, clothing surface temperature, under-clothing temperature and humidity, thermal sensation, etc. 4. It was admitted that pulse, thermal sensation, comfort show different individuality. 5. It was recognized that the lowest blood pressure, clothing surface temperature, under. clothing humidity differ according to the kinds of clothing. 6. A comfortable ambient temperature in clothing summer wear was about $27\~28^{\circ}C$.

• The Korean Journal of Community Living Science
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• v.19 no.1
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• pp.21-30
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• 2008

This study conducted a survey to compare the size of ready-made clothes for different body shapes and body sizes, and to discover the differences in satisfaction with the size of ready-made clothes. The subjects were women in their 208 and 308 from Busan and Gyeongnam. The women were classified into groups: normal weight, overweight, and obese, using the Body Mass Index (BMI). The comparison of the body size showed a significant difference among the shapes; the average BMI in overweight women was 24.2 while that of obese women was 27.6. For the clothing size for each body shape, obese women most often wore size 77 and size 88, regardless of the sizes of upper and lower garments. The size consistency of upper and lower garments was the lowest in obese women. However, in most of the shapes, women tended to choose larger-sizes for lower garments than for upper ones. The more obese the subject, the less inclined they were to wear garments for their real body size. Satisfaction with the clothing size was significantly different between body shapes; the more obese, the lower the level of satisfaction with the size. As well, satisfaction with the fit of clothing at certain parts was shown to be low especially in the bust measurement, shoulder width, upper garment length, crotch length, and thigh circumference. When surveyed about the use of alterations for different body shapes, the results were that over 65% of subjects did not alter upper garments regardless of their body shape. Comparatively, 68% or above of all body shapes did do alterations to lower garments for example, the length of pants or skirts.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.27-37
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• 2005

This study is aimed at the ready-mades size system and satisfaction of consumers size for woman's wear at domestic market which are made by public production systems. This study, particularly, is focused on jacket of 20-30 aged woman's wear in twenties & thirties female clothe. The procedures of this study are as follows; 1. Select 25 domestic clothing companies that its product has targeted in twenties & thirties female and investigate the system of each pattern size 2. Select 259 female in twenties & thirties randomly in Seoul survey a standad of females jacket purchase. Analysis of this study is based on SPSS statistics program, technical statistics, $X^2$ and ANOVA verification. The results of studying are as follows; 1. The survey of pattern size of the domestic females clothing companies has shown some distinctive feature at age and body type of their consumers. 2. Crucial point of female consumers in twenties & thirties is a design and fitness of their jacket while they are purchasing their jacket. 3. Female consumers have some dissatisfaction for the variety of size, difficulty of purchasing and size of bust, shoulder & length of arms of their jacket.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.780-793
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• 2011

This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as 'slightly smaller than normal' (n=59, 35.8%) or 'normal'(n=78, 47.3%) in volume, and 'conical'(n=77, 46.7%) or 'flat'(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.14-27
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• 2002

The purpose of this study is to identify the ritual dress used by the 12 religious bodies of Dankun followers to help understand the teachings of these currently operating religious groups in Korea. The findings from the survey and related literatures are used to analyze the characteristics of these ritual dresses in terms of their items, construction, form, and color. The results of the study are as follows: first, most of the religious groups of Dankun followers have established the code for ritual dresses and they are named as 'chaebok'(제복, sacrificial robes), 'yebok'(예복, ceremonial dress), 'chungbok'(정복, formal attire), 'pubbok'(법복, Buddhist formal dress), or 'tobok'(도복, Taoist garments). The official headgear is usually named as 'chaemo'(제모), 'soogun'(수건), 'moja'(모자), or 'yoogun'(유건, 儒巾). Though, there are some groups which do not use any specific names for headgear. Second, the ritual dresses of most groups are composed of the 'hanbok'(한복,韓服) or usual Western-style dress, a traditional outer wear, 'po'(포,袍), and a headgear, as a basic attire. Third, the traditional 'hanbok' is worn as a base garment and an outer wear is worn above. The different types of outer wear are used: mostly 'chaksu jueui jikyoun po'(착수주의직령포, 窄袖周衣直領袍) for men and 'kwangsu jikyoung po'(광수직령포, 廣袖直領袍) and other various styles for women. The headgear from the ancient times are worn by both men and women. Fourth, the most frequently-used color for ritual dress is white for both men and women's dress. The colors from the Yin and Yang ideology are also used in the ritual dresses. Finally, the kinds of materials are not considered as an important element for the ritual dresses.