In cosmetic formulations, texture plays a key role in ingredient choice and formulation optimization. But texture parameters are often measured by sensorial analysis in the last stages of formulation development. Rheology or texture analysis, used separately, has the benefit of characterizing the behavior of raw materials (e.g. polymers) and controlling and predicting the stability of formulations. SEPPIC has developed rheology and texture analysis protocols to obtain a better understanding of the influence of raw materials on the cosmetic texture of formulations. When used in combination, these two methodologies are complementary and provide useful data regarding the impact of raw material choice on all the development steps: manufacturing procedure, formulation stability, skin feeling.