Application possibility Consideration of Visualizations of Digital Device through Sensitivity Psychology of an Adjective

형용사의 감성심리를 통한 디지털기기의 비쥬얼라이제이션 적용 가능성 고찰

  • Cheon, Sang-Hyeon (Chungang University Design Management Center/Chungang University Dept. of Design)
  • 천상현 (중앙대학교 디자인경영센터/중앙대학교 디자인학과)
  • Published : 2007.05.18

Abstract

With lots of portable convergence mobile device coming out into the market, companies are now facing to take up consumers' needs. The products are popularized by 'skin function' in the field of hardware, whereas software wise, it's still a long way to follow up the needs. It's been hypothetically known that the Image of Sensitivity Adjective chosen by the users can increase the brand image and value creating capabilities through visualization. We collect the 'adjective' of images of recent products first and on that base, we sort out the most popular 'adjective' through grouping, then we actualize the image with that sample collective body. Then through analyses of the image, we find how they are correlated and what their elements are with the result.

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