A Study on Commercial Properties of Supermarket in Kwangju city

광주시 슈퍼마켓의 상업적 특성에 관한 연구

On of Revolutionary changes of the commercial facilities is appearance of supermarket since the 1970's. It means modernization of retail establishment size. Simultaneously, and then path of distribution resulted in change. Namely, function of wholesale and retail is mixed, path of distribution is shortened, and then distribution function become more influential. By these changes, producer, manager and consumer can be benefit. That is, a change of commercial part is accurance to change of society and economy of region. The aim of the study is to examine commercial properties of supermarket in Kwangju city, and then, it is concerned with life of residents. Factor analysis is applied to the study. The results are as follows: Four factors are abstracted. The first factor of large explanation on properties of supermarket is accounted for years of management, land lent, number of establishments of wholesale${\cdot>$retail${\cdot>$service, age of manager, distance of neighbour residence, and so on. Namely, these may be regarded as commercial environmental feature. Moreover, regional distribution on the ground of factor score is concentrated on CBD and it's neighbour area, which are the areas of highest land lent in Kwangju city. The second factor is accounted for number of supermarket and number of population in each 'dong' (smallest factor-scored area is new housing complex in an outer ring of Kwangju. The third factor is accounted for number of workers, and size of establishment. Regional distribution is concentrated on neighbour of CBD and the outer ring area. These are scattered in contrast to the first and second factors which are continuous. The fourth factor is noted on a sale price of non-foodstuffs, that is, a feature of formation of goods. The highest factor score areas are the CBD, neighbour area of the CBD and a part of an outer ring area. On the other hand, the property of supermarket is preferred to 'the near distance' according to consumer's viewpoint. Furthermore, the location of supermarket, which is actually used by residents, is almost near residental area. It means that condition of location of supermarket is important in the distance of neighbour residence. Besides, supermarkets in Kwangju city are actually situated at residental area, that is, those locations in Kwangju city correspond to preference of consumer's viewpoint. Moreover, this result corresponds to the first factor of the analysis. Namely, the distance of property of supermarket from neighbour residence has very important effect on both of consumer and manager. In the end, supermarket is strongly related to life of residents. It means that supermarket is also responsible to quality of life. On the other hand, commercial facilities have been changed according to consumer's needs and social environments. For these reasons, commercial properties of supermarket must be reexamined in according to diverse commercial facilities and change of commercial environments.

1970년대에 들어서 우리 나라 상업 시설의 혁신적 변화는 슈퍼마켓의 대두라고 할 수 있다. 이는 식료품을 중심으로 한 일상용품을 판매하는 소매 기구의 대규모화와 근대화를 의미하기 때문이다. 이에 따라, 소매업이 도매업의 기능을 병행하여 유통 경로를 단축시킴으로서 생산자에서 소비자에 이르기까지 변화를 초래하였다. 본 연구에서는 슈퍼마켓의 상업적 특성을 분석함에 있어, 슈퍼마켓을 경영하는 점주의 입장과 슈퍼마켓을 이용하는 소비자의 입장에서 종합적으로 고찰하였다. 그 결과, 전자의 경우 슈퍼마켓 특성을 나타내는 인자는 상업 환경적 특성, 인구적 특성, 규모적 특성, 상품 구성적 특성 등을 나타내는 4개의 인자가 추출되었다. 또한 소비자의 입장에서 슈퍼마켓 특성은 근거리에 위치한다는 점에서 높은 선호도를 나타냈다. 이를 통해 볼 때 슈퍼마켓은 지역 주민의 생활과 밀접한 관련성을 갖는 상업 시설로서 정착되어 있음을 알 수 있다. 한편, 상업 시설은 사회 제반 요소와 소비자 요구에 의해 변화를 거듭하고 있는 만큼, 슈퍼마켓의 상업적 특성 또한 재고되어져야 할 것이다.