Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
권호 표지

A Path Analysis on Compulsive Buying Tendency of University Students : Demographics, Variables Related to Credit Card and Flow

대학생 소비자의 충동구매성향에 대한 인과적 분석 : 인구통계학적 변인, 신용카드 관련 변인, 플로우 개념을 중심으로

  • 주문자 (충남대학교 소비자생활정보학과) ;
  • 김영신 (충남대학교 소비자생활정보학과)
  • Published : 2004.10.01
Download PDF
⟨ Previous Next ⟩

Abstract

In this article the relations between demographics, variables related to credit card, flow and compulsive buying tendency were explored. The survey data collected from 318 university students. The results of regression analysis showed that older students were related to the greater number of card. The greater allowance and number of card were related to the greater average card expenditure per month. Female, younger and the greater average card expenditure per month were related to greater flow. And younger students tended to be more compulsive buying tendency than older students. The greater allowance and flow were related to greater compulsive buying tendency. The results of path analysis showed that the age, allowance and flow influenced on compulsive buying tendency direct. Also age and allowance influenced on compulsive buying tendency direct and indirect.

Keywords

References

  1. 박종민(2004). 충동구매 성향 관련 소비자 특성 관계연구. 한국광고학보, 6-1, 39-74
  2. 박철(1996). 청소년의 충동구매실태 및 관련요인에 관한 연구. 한국청소년연구, 25, 103-120
  3. 양윤 . 이채희(2000). 충동구매 경향성 척도 개발 및 타당화 연구. 한국심리학회지 소비자 . 광고, 1(2), 137-168
  4. 이시훈(2000). 플로우의 경험집단과 인터넷 광고의 효과에 관한 연구. 광고학연구:일반, 11(4), 135-164
  5. 이호배 . 이태호(1992). 구매충동의 영향요인에 관한 실증적 연구. 상품학연구, 10, 23-41
  6. 전국은행연합회(2004). 개인신용불량자 현황
  7. 한국소비자보호원(2003.8.29). 신용카드 이용 현황 및 소비자 의식 조사
  8. Clarke, S. G. & Haworth, J. T.(1994). 'Flow' Experience in the Daily Lives of Sixth-Form College Students. British Journal of Psychology, 85, 511-523 https://doi.org/10.1111/j.2044-8295.1994.tb02538.x
  9. Cobb, C. J. & Hoyer, W. D.(1986). Planned versus Impulse Purchase Behavior. Journal of Retailing, 62(4), 384-409
  10. Csikszentmihalyi, M. & LeFevre, J.(1989). Optimal Experience in Work and Leisure. Journal of Personality and Social Psychology, 56(5), 815-822 https://doi.org/10.1037/0022-3514.56.5.815
  11. D'Astous, A. & Maltais, J. & Roberge, C.(1990). Compulsive Buying Tendencies of Adolescent Consumers. Advances in Consuner Research, 17, 306-312
  12. Ellis, G. D. & Voelkl, J. E.(1994). Measurement and Analysis with Explanation of Variance Daily Experience Using the Flow Model. Journal of Leisure Research， 26(4), 337-356 https://doi.org/10.1080/00222216.1994.11969966
  13. Faber, R. J., O'Guinn, T. C.(1998). Compulsive Consumption and Credit Abuse. Journal of Consumer Policy, 11, 97-109 https://doi.org/10.1007/BF00411522
  14. Faber, R. J., O'Guinn, T. C.(1992). A Clinical Screener for Compulsive Buying. Journal of Consumer Research, 459-519
  15. Faber, R. j., O'Guinn, T. C. & Krych, R.(1987). Compulsive Consumption, Advances in Consumer Research, 14, 132-135
  16. Feinberg, R. A.(1986). Credit Cards as Spending Facilitating Stimuli : A Conditioning Interpretation. Journal of Consumer Research, 13, 348-356 https://doi.org/10.1086/209074
  17. Gardner, M. P. & Rook, D. W.(1988). Effects of Impulse Purchases on Consumers' Affective States. Advances in Consumer Research, 15, 127-130
  18. Hausman, A.(2000). A Multi-Method Investigation of Consumer Motivations in Impulse Buying Behvior. Journal of Consumer Marketing, 17(5), 403-419 https://doi.org/10.1108/07363760010341045
  19. Hayhoe, C. R., Leach, L. & Turner, P. R.(1999). Discriminating the Number of Credit Cards Held by College Students Using Credit and Money Attitudes. Journal of Economic Psychology, 20, 643-656 https://doi.org/10.1016/S0167-4870(99)00028-8
  20. Hirschman, E. C.(1992). The Consciousness of Addiction:Toward a General Theory of Compulsive Consumption. Journal of Consumer Research, 19(Sep), 155-179 https://doi.org/10.1086/209294
  21. Hoffman, D. L. & Novak, T. P.(1996). Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations. Journal of Marketing, 60(Jul), 50-68 https://doi.org/10.2307/1251841
  22. Lachman, M. E. & Weaver, S. L.(1998). The Sense of Control as a Moderator of Social Class Differences in Health and Well-Being. Journal of Personality and Social Psychology, 74(3), 763-773 https://doi.org/10.1037/0022-3514.74.3.763
  23. Mannell, R. C. & Zuzanek, J. & Larson, R.(1988). Leisure States and 'Flow' Experiences: Testing Percieved Freedom and Intrinsic Motivation Hypotheses. Journal of Leisure Research, 20(4), 289-304 https://doi.org/10.1080/00222216.1988.11969782
  24. O'Guinn, T. C. & Faber, R. J.(1989). Compulsive Buying. Journal of Consumer Research, 16(Sep), 147-157 https://doi.org/10.1086/209204
  25. Piron, F.(1991). Defining Impulse Purchasing, Advances in Consumer Research, 18, 500-514
  26. Robert, J. A. & Jones, E.(2001). Money Aatitudes, Credit Card Use, and Compulsive Buying among American College Students. Journal of Consumer Affairs, 35(21), 213-240 https://doi.org/10.1111/j.1745-6606.2001.tb00111.x
  27. Rook, D. W. & Hoch, S. J.(1985). Consuming Impulses. Advances in Consumer Research, 12, 23-27
  28. Rook, D. W.(1987). The Buying Impulse. Journal of Consumer Research, 14(Sep), 189-199 https://doi.org/10.1086/209105
  29. Rook, D. W. & Fisher, R. J.(1995). Trait and Normative Aspects of Impulsive Buying Behavior.-Journal of Consumer Research, 22(3), 305-313 https://doi.org/10.1086/209452
  30. Warwick, J. & Mansfield, P.(2000). Credit Card Consumers:College Students' Knowledge and Attitude. Journal of Consumer Marketing, 17(7), 617-626 https://doi.org/10.1108/07363760010357813
  31. Xiao, J. J., Noring, F. E. & Anderson, J. G.(1995). College Students' Attitudes towards Credit Cards, Journal of Consumer Studies and Home Economicis, 19, 155-174 https://doi.org/10.1111/j.1470-6431.1995.tb00540.x