A Study on the Relationship between Organizational Environment and the Outcome of New Product Development in Domestic Restaurant Business

국내 외식업체의 기업 환경 영향 요인 및 신상품 개발 성과 분석에 관한 연구

First, generally the more business employ the financial and non financial outcome analysis for evaluation process, the higher the success rate of new product development becomes in the domestic restaurant market. Second, the study shows that the financial outcome tends to be considered more than non financial outcome on deciding success of the new product development. Third, it is indicated that although detailed plans have a large impact on the outcome of new product development, communication between departments within a company is not a considerably important factor for deciding success of the new product. Fourth, 'market environment' has significant influence on deciding adoption level of financial and non financial outcome analysis, organizational resources and culture.