한국패션뷰티학회지 (Journal of the Korean Society of Fashion and Beauty)

한국패션뷰티학회 (The Korean Fashion and Beauty Society)
권호 표지

미백화장품의 구매실태 및 만족도 분석

Analysis on the Purchasing Condition and Satisfaction of Whitening Cosmetics

  • 한덕희 (충남대학교 생활과학대학 의류학과) ;
  • 박길순 (충남대학교 생활과학대학 의류학과)
  • Han, Dhuck-Hui (Dept. of Clothing & Textiles, Chungnam National University) ;
  • Park, Kil-Soon (Dept. of Clothing & Textiles, Chungnam National University)
  • 발행 : 2006.12.31
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초록

The Purpose of this study is to offer basic data for Whitening Cosmetics by investigating the Purchasing condition and Satisfaction in the Use of Whitening Cosmetics. The questionnaire was administered to 350 women in the Daejeon, Chungnam-do, Chungbuk-do and Daegu areas. The date was analysed by percentage, $X^2-test$ and frequency. The result of the survey can be summarized as follows: the importance of the development of functional cosmetics has increased, and among these it is possible to reaffirm the importance of whitening cosmetics. Furthermore, it can be seen that functional cosmetics are being used as a means of increasing opportunities for personal expression as a result of improved confidence and satisfaction.

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