Assessing the Causal Relationships of Attitude toward Fish Eating, Health Involvement, Convenience, Fish Consumption and Age

생선 섭취태도, 건강몰입, 편의성, 생선 소비와 연령의 인과관계 평가

The purpose of this study was to assess the causal relationships of attitude toward fish eating, health involvement, convenience, fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to assess the causal relationships among constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The influences of age on health involvement and convenience were statistically significant. The influences of health involvement on attitude toward fish eating and fish consumption behavior were statistically significant. The influence of convenience on fish consumption behavior were statistically significant. Moreover, the age had a significant indirect effect on attitude toward fish eating through health involvement. The age also had a significant indirect effect on fish consumption behavior through convenience.