Journal of the Korea Furniture Society (한국가구학회지)
- Volume 19 Issue 1
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- Pages.33-43
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- 2008
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- 1226-3109(pISSN)
Analysis of Furniture Market in General Merchandise Stores
대형마트에서 판매되는 가구 시장분석
- Cho, Sook-Kyung (Dept. of Living Furniture Design, Seoil College) ;
- Gang, Myoung-Sun (Dept. of Living Furniture Design, Seoil College)
- Published : 2008.01.25
Abstract
This study intended to explore trends of furniture sold in general merchandise stores such as Lotte mart, E-mart, GSmart, Home ever, and Home plus, which are run by conglomerates in Korea. Through internet, related books and papers, interviews with the mart-related people, styles, items, prices, manufacturers, and materials of furniture well sold in the marts were researched and analyzed qualitatively. As the result of the analysis, the furniture expressed the scale to be able to put in the cart of the marts, knock-down and folding structure to be easy to disassemble, pack, and move, low prices below one hundred thousand won, the light materials like plastic, aluminum and the more MDF than hard wood. Each item was made of PB reflecting lower prices of 10 to 20 percentage for the consumer.