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Study of Adopting factors for Electronic Commerce through Comparative Analysis with Large and Small Companies

전자상거래 도입요인에 대한 연구 : 대기업, 중소기업 비교 분석

  • Published : 2008.09.30

Abstract

This study compares the reasons why targe and Small companies are adopting electronic commerce(e-commerce) based on an assumption of difference between two groups of companies. We collected data for contemporaneous analysis by classification with two groups of companies in Korea and developed an integrated model from the empirical studies and made Question papers for inspection of created hypothesis. Hypothesis is composed with nine factors ; Customers, Suppliers, Pertner Firms, Competitors, Relative Advantage, Cost Compatibility, CEO's Innovativeness and CEO's Involvement. The research shows Large company is influenced significantly by Customers, Relative Advantage, Cost, CEO's Innovativeness and Small company is by Competitors, CEO's Involvement.

Keywords

References

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