Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지

A Study on the Acceptance Model of Ubiquitous Services

유비쿼터스 서비스 수용모형에 관한 연구

  • 오태동 (단국대학교 대학원 경영학과) ;
  • 이준수 (단국대학교 대학원 경영학과) ;
  • 오재인 (단국대학교 경영학부)
  • Received : 2010.10.14
  • Accepted : 2010.12.09
  • Published : 2010.12.31
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Abstract

The purpose of this study is to investigate the relationship among users perception on the characteristics of U-Services, attitude factors as mediating variables, and behavioral intention toward U-Services as the dependent variable. Based on the literature review on the related theories, the research model which analyzes the behavioral intention toward U-Services was developed. The result from the analysis of the data collected validated the U-Services Acceptance Model (USAM) proposed in this study as a sound construct framework. Futhermore, significant insights on the USAM were provided for the stakeholders and future researchers in the field of U-Services Acceptance.

Keywords

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