Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지

An Empirical Study of the Piracy Behavior on Digital Content

디지털콘텐츠 불법복제 행동에 관한 연구

  • 장향란 (숭실대학교 대학원 경영학과) ;
  • 심민우 (숭실대학교 대학원 경영학과) ;
  • 김광용 (숭실대학교 경영대학)
  • Received : 2010.10.10
  • Accepted : 2010.12.16
  • Published : 2010.12.31
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Abstract

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB( Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

Keywords

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