Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A study on the effect of traffic information satisfaction & expansion by the attitude on traffic information media using the Structural Equation Modeling

구조방정식모형을 이용한 교통정보 제공수단에 대한 태도가 교통정보 만족도와 확장에 미치는 영향에 관한 연구

  • Kim, Kyung-Bum (Department of Public Administration, Jeju National University) ;
  • Hwang, Kyung-Soo (Department of Public Administration, Institute for Social Science Research, Jeju National University)
  • 김경범 (제주대학교 행정학과) ;
  • 황경수 (제주대학교 행정학과 & 사회과학연구소)
  • Received : 2012.07.16
  • Accepted : 2012.10.11
  • Published : 2012.10.31
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Abstract

In this study, the effect of traffic information satisfaction and expansion by the attitude on traffic information media using the structural equation modeling was evaluated. Research findings showed that the attitude formed by experience with VMS had a positive impact on user satisfaction and expansion on traffic information. Howevr, the expansion on traffic information was not affected significantly. by user satisfaction on traffic information. In other words, If experiences with VMS is positive, higher uset satisfaction on traffic information. In addition, it should be positive to expand traffic information.

본 연구에서는 VMS와 인터넷 이용경험에 따른 태도, 제공되는 교통정보에 대한 이용자의 만족도, 그리고 교통정보 확장여부에 영향을 미치는 요인들간의 구조적인 관계를 파악하고자 하였다. 분석결과, VMS 이용경험에 따른 태도는 교통정보의 만족도와 교통정보의 확장성에도 정(+)의 영향을 미치는 것으로 나타났다. 그러나 교통정보의 만족도는 교통정보의 확장성에 유의미한 영향을 미치지 않는 것으로 나타났다. 즉, VMS 이용경험에 따른 태도가 교통정보의 만족도와 확장성 여부를 결정하는 주요 요인임을 파악할 수 있었다. 따라서 도로변의 VMS 이용경험이 긍정적일 경우 교통정보에 대한 만족도가 높을 뿐만 아니라 교통정보의 확장여부에도 긍정적으로 평가함을 알 수 있다.

Keywords

References

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