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GOVERNMENT-CIVIC GROUP CONFLICTS AND COMMUNICATION STRATEGY: A TEXT ANALYSIS OF TV DEBATES ON KOREA'S IMPORT OF U.S. BEEF

  • Cho, Seong Eun (Cyber Emotions Research Center, Yeungnam University) ;
  • Choi, Myunggoon (Cyber Emotions Research Center, Yeungnam University) ;
  • Park, Han Woo (Department of Media and Communication, YeungNam University)
  • Published : 2012.04.30

Abstract

This study analyzes messages from Korean TV debates on the conflict over U.S. beef imports and the process of negotiations over the imports in 2008. The authors have conducted a content analysis and a semantic network analysis by using KrKwic and CONCOR. The data was drawn from nine TV debates aired by three major TV networks in Korea (MBC, KBS, and SBS) from 27 April 27 2008 to 6 July 2008. The results indicate substantial differences in the semantic structure between arguments by the government and those by civic groups. We also investigated the relationship between the terms frequently used by both sides (i.e., the government and civic groups), and the terms used exclusively by one side. There was a gradual increase in the number of terms frequently used by both sides over time, from the formation of the conflict to its escalation to its resolution. The results indicate the possibility of general agreement in conflict situations.

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