Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
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A Study on the Effects of a Relationship Marketing on the Customer Response and Long-Term Relationship Orientation in Freight Forwarder

프레이트 포워더의 관계마케팅이 고객반응, 장기적 관계지향성에 미치는 영향에 관한 연구

  • Received : 2012.01.04
  • Accepted : 2012.02.03
  • Published : 2012.02.28
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Abstract

This study aims to analyze a relationship marketing of freight forwarders, and based on this, customer's satisfaction, trust, and long-term relationship orientation are additionally analyzed. Through previous research, a relationship marketing of freight forwarders is considered, at the same time, the key factors of a relationship marketing is divided into reputation, physical feature, size, and professionalism. Targets of survey are companies which are registered in Korea complex transportation forward association. And a total of 292 questionnaires are collected from freight forwarder in Basan and Kyongnam from November 7 through November 18 in 2011. The result of hypothesis testing, show that relations between freight forwarders and customers is mightily important. In the future research, what effects of maintaining relation between freight forwarders and customers should be analyzed.

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