농업과학연구 (Korean Journal of Agricultural Science)

  • 제40권3호
  • /
  • Pages.261-269
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  • 2013
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  • 2466-2402(pISSN)
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  • 2466-2410(eISSN)
충남대학교 농업과학연구소 (Institute of Agricultural Science, CNU)
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순창지역 방문객의 지역관광에 대한 의향분석

Intention analysis of Sunchang area tourists for local tourism

  • 유찬주 (순천대학교 농업경제학과) ;
  • 강창식 ((사)농산업전략연구원) ;
  • 장동헌 (전북대학교 생명자원유통경제학과)
  • Yu, Chan-Ju (Dept. of Agricultural Economics, Sunchon National University) ;
  • Kang, Chang-Sik (Research Institute of Agribusiness Strategy) ;
  • Jang, Dong-Heon (Dept. of Food Resource Marketing Economics, Chonbuk National University)
  • 투고 : 2013.06.27
  • 심사 : 2013.08.23
  • 발행 : 2013.09.30
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초록

This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

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참고문헌

  1. Uyanga Galt, Um SH. 2012. The effects of visitor satisfaction on attitudes toward green tourism village and green tourism. Korea Journal of Tourism and Hospitality Research 26(2):171-187. [in Korean]
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  6. STATISTICS KOREA. 2012. Results of the farm and fishery household economy survey in 2011. [in Korean]

피인용 문헌

  1. Recognition and Intent-to-Participate of Rural Migrants on Urban and Rural Exchange Business in Namhae County, South Korea vol.24, pp.3, 2013, https://doi.org/10.11628/ksppe.2021.24.3.285