Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study on the Effects of the effect of University Advertising and Realization on to Apply and Choice University

대학 홍보요인의 인식경로가 대학의 지원과 선택에 미치는 영향에 관한 연구

  • 하강진 (동서대학교 영상메스컴학부) ;
  • 문재영 (동서대학교 경영학부)
  • Received : 2013.02.24
  • Accepted : 2013.03.22
  • Published : 2013.03.31
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Abstract

Purpose: The purpose of this study is to find that university advertising and PR which are five factors influence on prep students are choosing university. Methods: The collected data through the survey using causal effect relationship. Results: The results of this study are as follows; First university advertising positive influence on choosing university. Especially, high school visiting and recommend of home room teacher are strong influence on the university choosing Conclusion: Today, regional universities are now intense competition between schools to attract students. Thus they must suggest short-and long-term strategy, vision of university, IEP, industrial-educational cooperation, international program and others for prep students through university advertising and PR.

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