Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effects of Supply Chain Flexibility and Competitive Advantage Strategy

공급사슬유연성이 경쟁우위전략에 미치는 영향

  • Lee, Wook-Gee (Dept. of Business Administration, Kum oh National Institute of Technology) ;
  • Kim, Dong-Hyuk (Dept. of Business Administration, Kum oh National Institute of Technology) ;
  • Kim, Joo-Wan (Dept. of Business Administration, Kum oh National Institute of Technology) ;
  • Jung, Chi-Young (Dept. of Business Administration, Kum oh National Institute of Technology)
  • 이욱기 (금오공과대학교 경영학과) ;
  • 김동혁 (금오공과대학교 경영학과) ;
  • 김주완 (금오공과대학교 경영학과) ;
  • 정치영 (금오공과대학교 경영학과)
  • Received : 2013.05.13
  • Accepted : 2013.06.20
  • Published : 2013.06.30
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Abstract

The purpose of this study is to empirically verify the relationship between supply chain flexibility(process flexibility and logistics flexibility) and competitive advantage strategy(cost, quality, lead time). To accomplish these purposes, the relationships among supply chain flexibility(process, logistics), competitive advantage strategy(cost, quality, lead time) were modeled based on the studies conducted in the various areas. In order to collect the related data the questionaries of 500 were distributed to the employees working at the manufacturing industry in the area of Gumi. The collected data were analyzed with SPSS 18.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, factor analysis, correlation analysis, multi regression analysis. The results of the study show that process flexibility had positively significant effect on low cost strategy and high quality strategy and logistic flexibility have positively significant effect on delivery speed strategy. However, it was found that process flexibility did not have the significant effect on delivery speed strategy, and the logistic flexibility did not have the significant effect on low cost and high quality strategy. Thus, it is expected that each enterprise can maximize corporate strategies by applying different flexibility strategy depending on the competitive advantage strategy.

본 연구의 목적은 공급사슬유연성(운영유연성, 물류유연성)과 경쟁우위전략(저원가, 고품질, 납기신속성)간의 관계를 실증적으로 규명하는 것이다. 이를 위해 공급사슬유연성(운영유연성, 물류유연성)과 경쟁우위전략(저원가, 고품질, 납기신속성) 간의 관계에 대한 모형을 구축하였다. 관련된 자료를 수집하기 위해 구미에 위치한 제조 기업에 종사하는 종업원들에게 500부의 설문지를 배포하였다. 수집된 자료들은 SPSS 18.0을 사용하여 기술적 분석, 신뢰성 분석, 요인분석, 상관관계분석, 다중회귀분석 등의 통계적 기법을 활용하였다. 연구결과 운영유연성은 저원가, 고품질전략에 긍정적인 영향을 미치는 것으로 확인되었으며, 물류유연성은 납기신속성 전략에 긍정적인 영향을 미치나, 운영 유연성은 납기신속성에, 물류유연성은 저원가, 고품질 전략에 유의한 영향을 미치지 못하는 것으로 확인되었다. 따라서 기업은 적용하는 공급사슬유연성과 경쟁우위전략과 적절한 조화를 통해 기업전략을 극대화 할 수 있을 것으로 기대된다.

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