미용분야 여성 교육자의 이미지 선호도 및 유형이 전공만족도와 스트레스에 미치는 영향

Effect of Image Preference and Types of Beauty Trainers on Their Satisfaction with a Major and Stress from a Major

  • 홍수남 (가천대학교 경영대학원 뷰티예술경영학과)
  • Hong, Soo-Nam (Dept. of Beauty Arts Graduate School of Management, Gachon University)
  • 투고 : 2014.06.26
  • 심사 : 2014.08.27
  • 발행 : 2014.09.30

초록

This study evaluated the effect of image type of the beauty trainer on satisfaction and stress regarding the major. The data were analyzed by spss 18.0. Frequency analysis, causal analysis, reliability analysis, T-test, one-way variance analysis, and multiple regression analysis were carried out, and the result is as following. First, as the result of analysis the image of beauty trainer, we defined inner, outer, and social image. Second, the difference between images of beauty trainers revealed that people with high interest in the major ranked the inner image of beauty trainer the highest. Respondent with the lowest and the higher class satisfaction also deemed inner image important. The same was for respondents with beauty awareness. For outer image, people with the lowest class satisfaction ranked outer image the highest. And people with beauty awareness recognized beauty trainer's outer image more important. Respondents who said the major have bleak future deemed outer image even important. While the social image was recognized the highest by respondents with lowest class satisfaction. Third, as we analyzed the correlation between the image type of beauty trainer and major stress/satisfaction, the higher the satisfaction for the trainer's outer and social image gave higher class satisfaction. And less stress about the major resulted in higher major satisfaction. Fourth, we evaluated the effect of trainer's image on the class satisfaction and stress. Fifth, the lower the awareness of inner image and the higher awareness of social image resulted in higher major stress. Lower inner image gave high major satisfaction, while high social image resulted in high major stress.

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