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A Study on the Emotional Language Imagery according to Popular Music Genres for Development of Textile Print Design Ideas I

텍스타일 프린트 디자인 발상을 위한 대중음악 장르별 감성 언어이미지 연구 I

  • Kim, Ji Yeon (Major in Clothing & Textile Science, Chung-Ang University) ;
  • Oh, Kyung Wha (Dept. of Fashion Design, Chung-Ang University)
  • 김지연 (중앙대학교 의복과학전공) ;
  • 오경화 (중앙대학교 패션디자인전공)
  • Received : 2014.02.24
  • Accepted : 2014.05.10
  • Published : 2014.06.30

Abstract

This study investigates the positioning of emotional language imagesin popular music genres for developing textile print design ideas. Auditory and synaesthetic imagery were employed to deduct emotional language imageries from popular music genres and analyze differences in emotional language imageries according to popular music genres. Six genres of popular music were selected as stimulus and a survey was conducted to analyze emotional language imagery differences and similarities depending on popular music genres. The results of this study were: The results of the factor analysis and the reliability test on emotional language imagery showed factorial structures that include Lyrical-Feminine, Intense-Masculine, Euphoric-Active, Gloomy-Melancholy, Abstruse-Sophisticated, and Addictive-Continuous. The results of the mean scores of emotional language imagery of each popular music genre showed that respondents tended to perceive that ballad and new age music are similar and hip-hop & rap, dance, and metal-rock are similar. Based on the multidimensional scaling analysis, new age positioned Lyrical-Feminine, metal-rock positioned Intense-Masculine, dance music positioned Euphoric-Active, and ballad positioned Gloomy-Melancholy. This study provides elementary resources to inspire innovative textile prints designed through different characteristics of emotional language imagery according to each popular music genre.

Keywords

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