Abstract
Everyone has the desire to be well shaped. Modern people in the $21^{st}$ century utilize their external appearance as a tool to express their personalities and social activities for the improvement of cultural life and the acceleration of information transfer. The expression of beauty is a method of communication from the view point of creation in addition to the exchange of meaning & value, and it has become a method of image transfer due to the increased desire for a better appearance. The beauty industry was established in 1948 by the execution of the 1st hairdresser's license test, and has been developed in full scale through the enactment of the public health control act. Therefore, beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute has expanded to include training beauty professionals. Private beauty institutes provide students with beauty related education in preparation for the national technical qualification examinations or private beauty association tests. These beauty education opportunities enable aspiring beauticians to attend various beauty competition events and acquire a sense of accomplishment. The purpose of this study was to determine how the quality of the beauty educational institutes affects the re-registration rate, and to analyze the effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as 'lecture satisfaction', 'internal environment satisfaction', 'facility satisfaction', and 'tuition satisfaction' are significantly related to the rate of re-registrations, with 'lectures satisfaction' especially having the largest influence on re-registration.
