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Study on Preference of Shippers in Pan Yellow Sea Region

항만을 이용하는 화주 선호도에 관한 연구(환황해권 항만을 중심으로)

  • Lee, Myoun-Soo (Customized Manpower Training Program for the Local Industry, Tongmyong University) ;
  • Choi, Hoon-Do (Graduate School of Korea Maritime and Ocean University) ;
  • Yu, Jang-Ho (Graduate School of Korea Maritime and Ocean University) ;
  • Nam, Ki-Chan (Dept. of Logistics Engineering, Korea Maritime and Ocean University)
  • 이면수 (동명대학교 지역산업인력양성사업단) ;
  • 최훈도 (한국해양대학교 대학원) ;
  • 유장호 (한국해양대학교 대학원) ;
  • 남기찬 (한국해양대학교 물류시스템공학과)
  • Received : 2015.11.23
  • Accepted : 2015.12.28
  • Published : 2015.12.31

Abstract

To analyze the port choice hierarchy, factorial and AHP analysis were conducted based on the survey for shippers using west coastal ports. As the result of analysis with 17 factors, 6 main factors; port service, port operation and geographical condition, connectivity to hinterland, port cost, accessibility and facilities were chosen. Based on this, AHP and correlation analysis of each factor were conducted. And the results were shown as cost, service, facility, connectivity, accessibility and operation in order. In addition, several ways for incentive program, the most important factor based on AHP analysis, to influence shippers around west coastal port were reviewed. As the result of review for the incentive program of domestic container ports, it was shown that three ports, Gun-san, Dae-san and Mok-po, offer incentive to shipper while two ports, Pyeong-tak and Dang-jin, do not. Therefore, the former three ports need to reinforce the existing incentive program while the latter ones introduce it.

환황해권 항만을 이용하는 화주를 대상으로 설문조사를 통한, 항만선택 계층구조를 분석하기 위하여 요인분석 및 AHP분석을 시행하였다. 17개의 요소를 바탕으로 요인분석 결과 항만서비스, 항만운영 및 입지적 조건, 배후지와의 연계성, 항만비용, 항만으로의 접근성 및 항만시설 등 총 6개의 요인을 도출하였다. 이를 바탕으로 AHP분석을 시행하였으며, 각 요소의 상관관계를 분석하였다. 그 결과 항만비용, 항만서비스, 항만시설, 배후지와의 연계성, 항만으로의 접근성 및 항만운영의 순으로 나타났다. 또한 AHP분석을 통하여 중요도가 가장 높게 나타난 항만인센티브가 환황해권 항만을 이용하는 화주에게 영향을 미칠 수 있는 방안을 검토하였다. 국내 컨테이너항만의 인센티브제도를 검토한 결과 환황해권 항만의 군산항, 대산항, 목포항이 화주에게 인센티브를 제공하였으며, 평택 당진항은 제공하지 않고 있었다. 즉, 군산항, 대산항, 목포항은 기존의 화주에 대한 인센티브제도의 강화 및 평택 당진항은 화주에 대한 인센티브제도를 도입이 시급하다.

Keywords

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