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모바일 피트니스 앱 게임의 상호작용성이 운동경험과 이용의도에 미치는 효과 : 플레이테스트 실험연구

The Effects of Interactivity on User Experience and Intention to use in Mobile Fitness App Game

  • 박정민 (한림대학교 대학원 인터랙션디자인) ;
  • 노기영 (한림대학교 대학원 인터랙션디자인)
  • Park, Jeong-Min (Graduate School, Dept. of Interaction Design, Hallym University) ;
  • Noh, Ghee-Young (Graduate School, Dept. of Interaction Design, Hallym University)
  • 투고 : 2015.11.10
  • 심사 : 2015.12.11
  • 발행 : 2015.12.20

초록

본 연구는 상호작용 요소가 강화된 피트니스 앱게임의 사용자의 운동경험과 앱게임의 재미, 만족, 이용의도 효과를 검증하기 위해 플레이테스트 실험 방법론을 통해 분석하였다. 실험에 사용된 피트니스 앱 게임은 한림대 헬스커뮤니케이션 연구소에서 제작한 'Enjoy Your Fitness'를 사용하여 남녀 대학생 각각 50명씩 총 100명을 대상으로 실험을 진행하였다. 연구결과, 사용자들의 운동경험인 운동성취감, 몰입, 관심과 같은 운동효과는 상호작용성이 강화된 앱 게임에서 더 높은 것으로 나타났다. 또 피트니스 앱게임의 재미, 만족, 이용의도 역시 상호작용적 요소가 강화된 피트니스 앱 게임에서 더 높은 것으로 나타났다. 본 연구는 상호작용성이 강화된 앱 게임이 사용자의 운동 경험과 앱 게임 자체의 사용자 경험을 강화한다는 점에서 건강증진을 위한 앱 게임 설계에 대한 실무적 함의도 제공한다.

This study attempted to identify differences in user experience and app game fun, satisfaction, use intention between fitness app games at different level of interaction design. The playtesting method was conducted on 100(male 50, female 50) university students using 'Enjoy Your Fitness', a fitness app game developed by The Center for Health Communication Studies. The results found that more interactive app game is higher in the level of user experience such as fitness accomplishment, flow, and interest. Fitness app game's fun, satisfaction, use intention is also higher on interactive fitness app game. As the study verified that interactive fitness app game had stronger effects in user fitness experience and user experience than general fitness app games through experimental studies, it may contribute to design fitness mobile app game for health improvement.

키워드

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피인용 문헌

  1. Effects of gain-versus loss-framed performance feedback on the use of fitness apps: Mediating role of exercise self-efficacy and outcome expectations of exercise vol.77, 2017, https://doi.org/10.1016/j.chb.2017.09.006