The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of Differences in the Perceived Ease of Use, Service Value and Online Mouth-to-mouth Intention according to the Catering Companies Use SNS Features

외식기업 SNS 사용 특성에 따른 지각된 사용 용이성, 서비스가치 및 온라인 구전의도의 차이 분석

  • Oh, Wang-Kyu (Dept. of Food Nutrition and Cookery, Keimyung Munhwa College) ;
  • Lim, Hyun-Cheol (Dept. of Food Service Industry, Catholic University of Daegu)
  • 오왕규 (계명문화대학교 식품영양조리학부) ;
  • 임현철 (대구가톨릭대학교 외식식품산업학과)
  • Received : 2015.05.08
  • Accepted : 2015.06.08
  • Published : 2015.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

Keywords

References

  1. Agarwal R, Prasad J. 1997. The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies. Decision Sciences 28:557-582 https://doi.org/10.1111/j.1540-5915.1997.tb01322.x
  2. Boyd DM, Ellison NB. 2007. Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13:210-230 https://doi.org/10.1111/j.1083-6101.2007.00393.x
  3. Chae SI. 1998. Social Science Research Methods. Seoul: Hyeonhaksa
  4. Choi H, Choi EY. 2006. A qualitative study on the important use quality deduction in the mobile computing service: Focused on the mobile data service. Journal of The Korea Contents Association 6:145-147
  5. Choi MS. 2011. A study on the influence of factors such as personal innovativeness, social influence and user interface on smart phone acceptance: Based on an expanded technology acceptance model. Ph.D. Thesis, Ewha Womans Univ. Seoul. Korea
  6. Choi YU. 2006. A study on the brand blog utilization and performance. MS Thesis, Korea Univ. Seoul. Korea
  7. Cronin JJ, Brady MK, Brand RR, Hightower R Jr, Shemwell DJ. 1997. A cross-sectional test of the effect and conceptualization of service value. Journal of Services Marketing 11:375-391 https://doi.org/10.1108/08876049710187482
  8. Davis FD. 1989. Perceived usefulness perceived ease of use, and user acceptance of information technology. MIS Quarterly 13:319-340 https://doi.org/10.2307/249008
  9. Dickinger A, Kleijnen M. 2008. Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. Journal of Interactive Marketing 22:23-39 https://doi.org/10.1002/dir.20115
  10. Ettinger WH. 1998. Consumer-perceived value: The key to a successful business strategy in the healthcare marketplace. Journal of the American Geriatrics Society 46:111-113 https://doi.org/10.1111/j.1532-5415.1998.tb01024.x
  11. Gipp N, Kalafatis SP, Ledden L. 2008. Perceived value of corporate donations: An empirical investigation. International Journal of Nonprofit and Voluntary Sector Marketing 13: 327-346 https://doi.org/10.1002/nvsm.342
  12. Gwak BS. 2013. The influence of SNS properties on involvement, reliability, and behavior intention in restaurants. Northeast Asia Tourism Research Institute 9:103-123
  13. Holbrook MB, Batra R. 1987. Assessing the roles of emotions as mediators of consumer responses to advertising. Journal of Consumer Research 14:404-420 https://doi.org/10.1086/209123
  14. Jang HS. 2006. A comparative study on the effects of the internet shopping mall's characteristics on trust and purchase intention: Focused on Korea and China. MS Thesis, Yeungnam Univ. Daegu. Korea
  15. Jang JM. 2011. A study on the factors influencing on trust, satisfaction and purchase intention of SNS search services. MS Thesis, Konkuk Univ. Seoul. Korea
  16. Je MJ. 2011. Major in food business, department of hotel and tourism management. Dongguk Univ. Seoul. Korea
  17. Jin DU, Kim SH. 2008. A study on the factors affecting the mobile commerce performance. e-Business Research 7:185-213
  18. Kim DJ. 2011. A study on the influence factors for user satisfaction and continuous usage of social network game. Ph.D. Thesis, Chung-Ang Univ. Seoul. Korea
  19. Kim GS. 2010. Analysis of the Amos 18.0 Structural Equation Model. Seoul: Hannarae Publishing Co
  20. Korea Internet and Security Agency. 2013. http://www.kis.or.kr
  21. Lee GT, Gu DM, Noh MJ. 2011. The effect of customer perceived value on social commerce usage intention. Asia Marketing Journal 13:135-161
  22. Lee JH. 2013. 10 Kinds of Faces of SNS. Seoul: Communication Books Co
  23. Lee SH. 2007. A study on the influence of SNS acceptance incentives and characteristics to the consistent use intent of it by using TAM (Technology Acceptance Model), Ph.D. Thesis, Dong-eui Univ. Seoul. Korea
  24. Lee SN. 2013. The study on the effect of personal characteristics, interpersonal influence and social capital on online word of mouth on SNS. MS Thesis, Hanyang Univ. Seoul. Korea
  25. Liao Z, Cheung MT. 2001. Internet baced e-shopping and consumer attitudes: An empirical study. Information and Management 38:299-306 https://doi.org/10.1016/S0378-7206(00)00072-0
  26. Lim GH. 2003. A study on customer satisfaction by mobile advertisement. MS Thesis, Kongju National Univ. South Chungcheong. Korea
  27. Lim YH. 2013. The effects of the food industry's social network service on customer value, customer satisfaction and behavioral intention. Ph.D. Thesis, Kyonggi Univ. Seoul. Korea
  28. Lin J. Chuan-Chuan, H Lu. 2000. Towards an understanding of the behavioral intention to user a website. International Journal of Information 20:197-208 https://doi.org/10.1016/S0268-4012(00)00005-0
  29. Lin KY, Lu H. 2011. Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior 27:1152-1161 https://doi.org/10.1016/j.chb.2010.12.009
  30. Mislove A, Marcon M, Gummadi KP, Druschel P, Bhattacharjee B. 2007. Measurement and analysis of online social networks. IMC '07 Proceedings of the 7th ACM SIGCOMM Conference on Internet Measurement. pp. 29-42
  31. Mittal B. 1994. An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption. Journal of Marketing Research 31:533-544 https://doi.org/10.2307/3151881
  32. Molla A, Licker PS. 2001. E-commerce success: An attempt to extend and respecify the Deline and Maclean model of IS success. Journal of Electronic Commerce Research 12:131-141
  33. Noh SD. 2014. The effects of SNS characteristics on the coffee shop consumption promotion. MS Thesis, Ewha Womans Univ. Seoul. Korea
  34. Oh MH. 2013. The effect of consumer attitude toward fashion products on SNS's characteristics to purchase intention and on-line word of mouth. MS Thesis, Kookmin Univ. Seoul. Korea
  35. Park JS. 2013. The effect of SNS's characteristics using TAM on customer satisfaction and the intention of use. Ph.D. Thesis, Kyunghee Univ. Seoul. Korea
  36. Park TH. 2014. The effect of SNS information quality on customer perceived values, attitude and usage intention. Ph.D. Thesis, Kyunghee Univ. Seoul. Korea
  37. Pfeil U, Arjan R, Zaphiris P. 2009. Age differences in online social networking - A study of user profiles and the social capital divide among teenagers and older users in MySpace. Computer in Human Behavior 25:643-654 https://doi.org/10.1016/j.chb.2008.08.015
  38. Seong HJ. 2012. The study of the effects of on-line social network service differences on customer satisfaction and intention of use. Ph.D. Thesis, Kyunghee Univ. Seoul. Korea
  39. Shim SH, Mun JY. 2012. A study on mobile SNS attributes effects on information share, relationship formation, and user satisfaction. The Korean Society for Quality Management 40:60-72 https://doi.org/10.7469/JKSQM.2012.40.1.060
  40. Shim SH. 2012. The effects of the information privacy concern on the interaction between SNS users. Ph.D. Thesis, PuKyong National Univ. Busan. Korea
  41. Smith G. 2007. Social software building blocks. http://nform.com/publications
  42. Wulf KD, Schillewaert N, Muylle S, Rangarajan D. 2006. The role of pleasure in website success. Information and Management 43:434-446 https://doi.org/10.1016/j.im.2005.10.005
  43. Yang K, Jolly LD. 2009. The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers. Journal of Retailing and Consumer Services 16:502-508 https://doi.org/10.1016/j.jretconser.2009.08.005

Cited by

  1. The Effect of Social Network Service Characteristics on perceived Ease of Use and Usefulness vol.29, pp.6, 2016, https://doi.org/10.9799/ksfan.2016.29.6.1050
  2. 식중독 사고 발생과 식품 안전 관련 검색어 빈도와의 상관성 분석 연구 vol.32, pp.2, 2015, https://doi.org/10.13103/jfhs.2017.32.2.96