Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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A Study on the Awareness and a Method to Popularize Korean Traditional Sweets

한과류의 인지도와 대중화 방안에 관한 연구

  • Kim, Sun-Kyung (Dept. of Hotel Foodservice Management & Culinary, Sorabol College) ;
  • Jang, Sun-Ok (Dept. of Food Service & Hotel Culinary Industry, Pohang College)
  • 김선경 (서라벌대학교 호텔외식조리과) ;
  • 장순옥 (포항대학교 외식호텔조리산업과)
  • Received : 2016.08.10
  • Accepted : 2016.10.12
  • Published : 2016.10.31
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Abstract

This study aimed to gauge the public awareness of the cultural value and superiority of Korean traditional sweets. Furthermore, it evaluated the obstacles that the Korean traditional sweet industry faces in the modern society, and a method to popularize it. It also analyzed the awareness of Korean traditional sweets. Both male and female study subjects showed the highest awareness of yakgwa and the lowest of chasugwa. Female respondents showed significantly (p<0.05~p<0.001) higher awareness of Osaekdasik, Hukimjadasik, Bellflower-junggwa, and Genseng-junggwa than male respondents. Maejakgwa, Osaekdasik, Rice-dasik, and Hukimjada- sik showed significant difference in awareness by the area survey respondents originated. Contrarily, Walnut-gangjung had significantly (p<0.001) higher awareness in rural areas than in more urban areas (e.g., large cities and small and medium-sized cities). Both male and female respondents answered (OR indicated) that the obstacles facing the Korean traditional sweet industry are uncommon products and expensive price. Both male and female respondents said that they had Korean traditional sweets less because it was harder to purchase than western sweets (due to limited access to these sweets), less delicious, and too expensive. Both male and female respondenst suggested that the urgent tasks to popularize the Korean traditional sweets were diversification in shape and ingredient, developing various new flavors, and cheaper products. Both male and female respondents responded that product diversification and strengthened marketing were urgent tasks to industrialize Korean traditional sweets. Therefore, it was believed that failure in generalization was the urgent problem of the Korean traditional sweet industry, and that Korean traditional sweets were harder to purchase because of lower accessibility than western sweets. To popularize Korean traditional sweets, it may be necessary to develop sweets in various shapes and ingredients, flavors suiTable to modern people, become cheaper in price, and have fancier (OR better) packaging.

본 연구는 한과류의 문화적인 가치와 우수성을 제대로 인식시킴과 동시에 현대사회에서의 한과류산업이 직면한 문제점과 대중화 방안을 살펴보았으며, 한과류에 대한 인지도를 분석하였다. 조사대상자의 한과류에 대한 가장 높은 인지도를 나타낸 한과는 남녀 모두에서 약과였으며, 인지도가 가장 낮은 한과류는 차수과가 가장 낮았다. 인지도에 유의한 차이를 보인 한과류는 여자가 남자보다 오색다식, 흑임자다식, 도라지정과, 인삼정과 등에 높은 인지도를 나타내었다(p<0.05~p<0.001). 주로 성장한 지역에 따른 인지도에 유의한 차이를 보인 한과류는 매작과, 오색다식, 쌀다식, 흑임자다식으로 나타났으며, 반면에 호두강정은 농어촌지역이 다른 지역(대도시, 중소도시)보다 높은 인지도를 보였다(p<0.001). 한과류 산업이 직면한 문제점으로는 남 여 모두 보편화가 되지 않았으며, 판매가격이 비싼 것이 문제점이었다. 한과류의 이용횟수가 줄어드는 이유로는 남 여 모두 양과류보다 쉽게 접할 수 없어 구매가 어렵고, 맛이 덜하다, 가격이 비싸서 이용횟수가 줄어든다고 하였다. 한과류의 대중화를 위한 시급한 과제로는 남 여 모두 모양과 재료를 다양하게 사용하여야 하며, 여러 가지 맛을 개발하여 가격을 싸게 하는 것으로 나타났다. 한과류의 산업화를 위한 시급한 과제에서는 남, 여 모두 제품의 다양화와 마케팅 강화가 시급한 과제라고 높게 응답하였다. 따라서 한과류산업이 직면한 문제점으로는 보편화되지 않았기 때문이며, 양과류보다 쉽게 접할 수 없어 구매가 어렵다고 하였으며, 한과류의 대중화를 위해서는 모양과 재료를 다양하게 사용함과 동시에 현대인의 입맛에 맞는 맛을 새롭게 개발하여 저렴한 가격과 함께 포장에도 신경을 써야 할 것으로 사료된다.

Keywords

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