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An Empirical Study on the Logistics Service Performance by Innovation Patterns

경영혁신 패턴 분석을 활용한 물류서비스성과에 관한 실증연구

  • Lee, Sang-Hoon (Department of Business Management Director, Suwon Women's University) ;
  • Jeon, Jae-Woan (JeonSeok Logistics and Trade Institute, Inha University)
  • 이상훈 (수원여자대학교 비서경영과) ;
  • 전재완 (인하대학교 정석물류통상연구원)
  • Received : 2015.10.28
  • Accepted : 2016.02.04
  • Published : 2016.02.29

Abstract

Most firms have great interest in their innovations, but they have no interest in the patterns of innovation. In particular, firms using the benchmarking method have a tendency to use the same method, which is very dangerous for management. Analyzing the innovation pattern is more important than to benchmark the leading company, because of the differences in the situation of all companies, such as an environment, competition, market, etc. This paper used the Grew & Scott's model, in which each firm has a different innovation pattern for valuable management performance. This study focused on service companies in logistics and aimed to contribute to the logistics industry

혁신에 대해 기업들이 커다란 관심을 두고 수행하고 있지만, 어떠한 혁신을 어떻게 수행해야 하는 것이 기업활동에 적합한지에 대해서는 상대적 관심이 적은 편이다. 특히, 기업이 벤치마킹이라는 기법을 활용하여 다른 선도기업의 혁신사례를 자사에 활용하고자 하는 경향이 있는데, 이는 매우 위험한 발상이라 할 수 있다. 왜냐하면, 기업은 동일 산업이라 하더라도 규모나, 주요 고객 등 여러 가지 기업이 처한 상황이 다르기 때문에 성공한 기업의 혁신사례가 자사에 적합하다고는 볼 수 없다. 따라서 기업은 리딩기업의 성공사례보다는 자사와 유사한 환경에서 성공 가능한 혁신 패턴을 바탕으로 자사에 적용하는 것이 더 적절할 수 있다. 본 논문은 이러한 혁신유형이 환경이나 제품과 같은 상황별로 다른 유형의 혁신패턴을 갖고 있다는 Grawe와 Scotte의 모델을 활용하여, 다양한 경영혁신 패턴을 파악하고, 이러한 패턴별로 기업의 성과에 다르게 영향을 미치는지를 분석하고자 하였다. 이를 위해 본 논문에서는 분석 대상을 서비스산업에서 물류서비스를 제공하는 기업들을 대상으로 분석하여, 향후 물류 산업의 경쟁력 제고를 위한 혁신 패턴과의 관계를 파악하는데 주요 목적을 두고 있다.

Keywords

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