Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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Study on the Role of Media in the Building of Interpersonal Trust

개인간 신뢰형성 과정에서 미디어의 역할에 관한 연구

  • Oh, Jinwouk (Dept. of Hacking and Security, Hanyang Cyber University) ;
  • Cho, Namjae (School of Business, Hanyang University)
  • 오진욱 (한양사이버대학교 해킹보안학과) ;
  • 조남재 (한양대학교 경영대학 경영학부)
  • Received : 2015.12.31
  • Accepted : 2016.02.26
  • Published : 2016.06.30
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Abstract

Trust is formed from the day-to-day and persistent interaction relationship. The trust demands more and more at the age of uncertainty. Human beings are using media interaction. The area of communication with media is extended to virtual space. The purpose of this study is to qualitatively explain trust building process in virtual team by media using. In the pursuit of this purpose, we executed in-depth interview with the person who have experience communicating by media with a man of a complete stranger. They experienced the trust building process. Interview data were analyzed by a Structured Coding Techniques. The derived seven categories were reconstructed in consideration of the cause-and-effect relationship and the flow of events. We have discovered a new trust model that was the result from communication by a media using. The model presented is very useful to Individuals who need a new trust building relationship with stranger or virtual team member.

Keywords

References

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