Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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The Effects of Reciprocity and Trust Perception on the Relationship between Corporate Sustainable Management Activities and Corporate Performance

지속가능경영 노력과 기업성과의 관계에서 호혜성과 신뢰 지각의 효과

  • Park, Sang-June (School of Business Administration, Chonuk National University) ;
  • Byun, Ji-Yeon (School of Business Administration, Chonuk National University)
  • Received : 2015.12.07
  • Accepted : 2016.04.26
  • Published : 2016.06.30
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Abstract

A literature has demonstrated that the three dimensions of corporate sustainable management activities (economic, social, and environmental responsibility) affect corporate performance via reciprocity and trust (expertize-based trust and benevolence-based trust) perception. However, previous studies show some inconsistent results for the effects of reciprocity and trust perception on the relationship between corporate sustainable management activities and corporate performance. Thus, this paper re-analyzes the relationships between the constructs based on various industries and customers. The empirical results can be summarized as follows. Expertise-based trust is affected not by social responsibility and environmental responsibility but economic responsibility.

Keywords

References

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