Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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Factors Influencing on Continuous Usage Intention of Smartphone Based on the TAM (Technology Acceptance Model)

기술수용모델 기반 스마트폰 지속사용의도에 미치는 영향

  • Nam, Soo-Tai (Div. of Information and Electronic Commerce (Institute of Convergence and Creativity), Wonkwang University) ;
  • Jin, Chan-Yong (Div. of Information and Electronic Commerce (Institute of Convergence and Creativity), Wonkwang University)
  • Received : 2017.10.24
  • Accepted : 2017.11.01
  • Published : 2017.11.30
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Abstract

Users of Smartphone in Korea are using the majority of the economically active population over 99% and experts have seen that they have reached saturation after the initial formation stages. The purpose of this study is to investigate the influencing factors of dominant design attributes on the intention of continuous use of Smartphone users. Predictor factors were selected perceived usefulness and perceived ease of use suggested on extended the technology acceptance model. The concept model was completed by selecting the dominant design attribute as a mediator. Participants of this study were 135 Smartphone users in Busan Gyeongnam and Iksan Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS (partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables. Therefore, when moderating mediated factor of dominant design and attitude, factor of continuous usage intention showed 76% explanatory power.

우리나라 스마트폰 이용자는 경제활동 인구의 99% 이상 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성을 매개 조절변수로 선택하여 개념모델을 완성하였다. 연구대상은 부산경남과 익산전북지역에 거주하는 스마트폰 사용자 135명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과 지속사용의도에 이르는 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 또한 지배적 디자인 속성이 태도를 매개하여 조절할 때 지속사용의도는 76% 설명력을 가지는 것으로 나타났다.

Keywords

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