Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Study on the Factors Affecting the Purchase of Healthcare Smart Bands

헬스 케어 스마트 밴드 구매에 영향을 미치는 요인에 관한 연구

  • Choi, Seong-Hun (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
  • 최성훈 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2017.04.14
  • Accepted : 2017.07.20
  • Published : 2017.07.28
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Abstract

The purpose of this study is to investigate what factors buyers buy in smart band purchasing. Especially, The study was conducted the perception of smart bands, focusing on personal healthcare, which is one of the biggest concern of today's people, and investigating the needs of users. SmartBand is the product with the highest market share in the wearable device market. It is an indicator of how much modern people are interested in their healthcare. Therefore, this study investigates non-users who are not currently using smart bands, and what factors to consider when buying smart bands. As a result, it was found that the design of the product and the hardware performance are more important than the smart band's personal health care function in purchasing the smart band, and fundamentally, the smart band itself was not needed. Especially, people aged 20-30 years have been burdened with using smart bands continuously.

본 연구는 스마트 밴드 구매에 있어서 구매자들이 어떤 요인으로 구매하는지를 알아보는 것에 목적을 두었다. 특히 요즈음 현대인들의 가장 큰 관심사 중 하나인 개인 헬스케어를 중심으로 스마트 밴드에 대한 인식을 조사하고 사용자들의 요구를 알아보기 위한 연구를 진행하였다. 스마트 밴드는 현재 웨어러블 디바이스 시장에서 가장 높은 점유율을 나타내는 제품이다. 이것은 현대인들이 얼마나 자신의 개인 헬스케어에 관심을 쏟고 있는지에 관한 반증이라고 볼 수 있다. 따라서 본 연구는 스마트 밴드를 사용하고 있지 않은 사람들을 대상으로 어떠한 요소를 가장 고려하여 스마트 밴드를 구매할 것인가에 대해 알아보았다. 그 결과 스마트 밴드 구매에 있어서 스마트 밴드의 개인 헬스케어 기능보다는 제품의 외관적인 디자인과 하드웨어적인 성능을 더욱 중요시한다고 알 수 있었고 근본적으로 스마트 밴드 자체의 필요성을 느끼지 못했다. 이 연구로 인해 더 다양한 스타일의 스마트 밴드의 출시를 통해 모든 사용자들이 만족할 수 있는 제품 개발과 연구가 계속해서 이루어지길 희망한다.

Keywords

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