Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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A Study on Usage Intention of Technology-based Airlines self-service Based on UTAUT2 Model

확장된 통합기술수용(UTAUT2) 모형을 적용한 항공사 정보기술 기반 셀프서비스의 이용 의도에 관한 연구

  • 김하영 (한국항공대학교) ;
  • 김근수 (세한대학교 항공교통물류학과)
  • Received : 2018.12.12
  • Accepted : 2018.12.27
  • Published : 2018.12.31
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Abstract

Airlines are promoting self-service based technology by introducing mobile check-in, Kiosk and self-back drop systems, which will help customer satisfaction and efficiency. This study is about the usage intension to use Technology-based Airline Self-Service, the purpose of this study is to examine the key variables affecting Unified Theory of Acceptance (UTAUT2) in using Technology-based Airline Self-Service. According to the results of the ANOVA, there was a significant difference among the groups according to the experience of the self-service device. And analysis results using Structural Equation Model(SEM) was suggested that the performance expectation and hedonic motive of UTAUT2 model were found to have significant influence on initial trust. Also, initial trust affects the intention to use. There are some moderating effects on the structural equation by groups according to the experience of the self-service device. This research has significance in that it can help establish a marketing strategy of airlines to expand the self-service based on the airline technology.

Keywords

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Fig 1. Research Model

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Fig 2. Estimation Result

Table 1. Measurement items

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Table 2. Result of Exploratory Factor Analysis

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Table 3. Result of ANOVA

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Table 4. Result of Measurement Model

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Table 5. Result of Moderating Effect

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