Journal of Korea Technology Innovation Society (기술혁신학회지)

Korea Technology Innovation Society (한국기술혁신학회)
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Empirical Study on the Determinants of Improving Open Innovation Performance : Based on New Product Development Collaboration with Suppliers

개방형 혁신 성과향상의 선행요인에 관한 실증적 연구 : 공급사와의 신제품개발협력을 중심으로

  • 이윤숙 (동양미래대학교 경영학부) ;
  • 강동창 (동양미래대학교 경영학부)
  • Received : 2018.05.29
  • Accepted : 2018.08.11
  • Published : 2018.09.30
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Abstract

In this study, we focus on identifying the determinants of improving technology collaboration performance between buyer and supplier and the impact of the determinants on new product development performance. We adopted trust, control and information sharing as the determinants of technology collaboration and the frequency of new product introduction and ratio of new product on revenue as dependent variables. We conducted hierarchical regression and mediation analysis using the data collected from 600 Korean manufacturing firms by Korean Productivity Association and Ministry of Trade and Industry in 2012. The empirical findings indicate that trust, control and information sharing are positively associated with technology collaboration performance and the degree of technology collaboration is also positively associated with both new product development performance. In addition, new product development performance is not only affected by technology collaboration but also mediated by trust. This result implies that developing social capital, trust with partner play a important role in leading to better performance by open innovation.

본 연구에서는 기업의 외부 혁신 원천의 하나인 공급사와의 기술협력을 중심으로 기술협력의 선행요인들을 식별하고, 이들 선행요인들이 신제품 개발 성과에 실질적인 영향을 미치는지를 살펴보고자 한다. 분석을 위하여 2012년 산업통상부와 생산성본부가 함께 수행한 600개 제조업을 대상으로 한 MPS 패널 데이터를 사용하였다. 기술협력의 선행요인으로 신뢰, 통제 및 정보공유를 사용하였고 이들이 공급사와 구매사의 기술협력 성과에 미치는 영향을 회귀분석 하였다. 또한 신뢰, 통제 및 정보공유가 기술협력을 매개로 하여 신제품 성과에 영향을 주고 있는지에 관한 매개분석을 실시하였다. 분석결과 두 기업 간 신뢰, 통제 그리고 정보공유는 공급사-구매사의 기술협력 성과에 긍정적으로 작용하고 있으며 기술협력의 수준이 높을수록 신제품성과가 향상되는 것으로 나타났다. 선행요인 중 신뢰는 기술협력을 매개로하여 신제품 성과에도 긍정적으로 작용하는 것으로 나타났다. 본 결과는 기업이 다양한 외부 조직과의 혁신활동 수행에 있어 참여조직 간의 사회적 자산인 신뢰의 형성 및 관리가 개방형혁신 성공에 중요한 역할을 하고 있음을 시사한다.

Keywords

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