Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Different Analysis of the Preference and Benefits Sought of Smart Clothing based on Demographic Characteristics

인구통계학적 특성에 따른 스마트 의류에 대한 선호도 및 추구혜택 차이 분석

  • Received : 2018.08.27
  • Accepted : 2018.11.28
  • Published : 2019.02.28
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Abstract

This study aimed to analyze the preference, the factors of benefits sought, and the difference of benefits sought for smart clothing based on demographic characteristics. This survey study used questionnaire. The subjects of the survey consisted of men and women with ages ranging from twenty to fifty years old, who were living in Gyeongnam region. For the collected data analysis, Factor analysis, t-test, ANOVA, and Duncan multiple range tests were used by SPSS 23. The results obtained were as follows. The different analysis results for smart clothing based on demographic characteristics showed a significant difference with respect to marital status, age, monthly income, and occupation, but showed an insignificant difference with respect to gender. The factors of benefits sought for smart clothing were extracted from five factors-pursuit; image innovation and improvement, pursuit of healthcare, pursuit of body protection, pursuit of amusement and pleasure, and pursuit of hi-tech function. The different analysis results of smart clothing according to demographic characteristics showed a significant difference for pursuit of healthcare only with respect to gender, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to marital status, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to age, for pursuit of healthcare and body protection with respect to monthly income, and for all five factors with respect to occupation.

Keywords

Table 1. The Difference in Preference in Smart Clothing based on Demographic Characteristics

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Table 2. Factors of Benefits Sought for Smart Clothing

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Table 3. Benefits Sought for Smart Clothing with respect to Gender and Marital Status

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Table 4. Benefits Sought for Smart Clothing with respect to Age

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Table 5. Benefits Sought for Smart Clothing with respect to Income

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Table 6. Benefits Sought for Smart Clothing with respect to Occupation

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Table 7. Variables Affecting Smart Clothing Benefits Sought

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