Korean Journal of Construction Engineering and Management (한국건설관리학회논문집)

Korea Institute of Construction Engineering and Management (한국건설관리학회)
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A Study on Improvements Direction for Applying BIM-based Virtual Reality of Apartment Sales Phase

공동주택 분양 관리 단계의 BIM 기반 가상현실 적용성 확보를 위한 개선방향 도출에 관한 연구

  • Lee, Juyeon (Department of Architecture, Soongsil University) ;
  • Kim, Taekjoong (Department of Architecture, Soongsil University) ;
  • Choi, Yoonki (Department of Architectural Engineering, Soongsil University)
  • Received : 2018.11.08
  • Accepted : 2018.11.21
  • Published : 2019.03.31
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Abstract

The purpose of this study was to analyzes the problems in terms of transmission the information of architecture in the current apartment housing sales phase, to suggest the way of application the technology of BIM-based virtual reality. For this purpose, each element technology is analyzed through analyzing the exiting studies and international technical trend of BIM-based virtual reality and motion recognition devices. And then this study analyze the present condition of apartment housing sales phase and it conduct the expert interviews for derive the problem and analyzing the importance and priority by AHP method. And finally, this study suggest the solution in terms of information delivery in apartment housing sales phase through plan for support and deriving the function about problems. The system of BIM-based virtual reality viewer that utilize a leap motion that was presented in this study, it is believed to be able to efficiently transfer the information of architecture as building information transmission system user-centric in the future of apartment housing sales phase.

건설프로젝트가 복잡화, 대형화됨에 따라 사업단계별 참여주체 간 의사소통 및 협업을 위해 BIM기술 도입이 가속화 되고, BIM을 활용한 효율적인 시각화 방식의 도입에 대한 사용자의 요구가 발생하고 있다. 이러한 요구에 따라 BIM과 NUI 융복합 기술의 세계 시장은 지속적으로 성장하고 있지만 국내에서는 전무한 실정이다. 특히 공동주택의 분양단계는 고객의 의사결정을 위해 건축정보를 가장 효과적으로 전달해야 하는 필요가 있다. 본 연구는 공동주택 분양단계 프로세스별 분양마케팅 전략 및 마케팅 사례분석을 통해 공동주택 분양단계의 현황을 분석하고, 분양마케팅 시 건축정보 전달 측면에서 발생하는 문제점에 대해 AHP 기법을 활용하여 중요도 및 우선순위 분석을 진행하였다. 이를 해결하기 위해 BIM 기반의 가상현실 기술을 적용할 수 있는 방안을 제안한다.

Keywords

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Fig. 1. Cyber model house service using web site

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Fig. 2. Decision stage of AHP method

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Fig. 3. Business process of the housing stage of joint housing

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Fig. 4. The hierarchical structure diagram of the sales marketing step problem

Table 1. Case study of sales phase marketing

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Table 3. Selling marketing stage of apartment sales

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Table 4. Outline of interview

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Table 5. Result of interview

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Table 6. Problems in the pre-sale stage

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Table 7. Outline of the questionnaire

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Table 8. Importance and priority in stage of sale-marketing

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Table 9. Importance of problems and priorities in pre-marketing

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Table 10. Importance of problems and priorities in main-marketing

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Table 11. Importance of problems and priorities in post-marketing

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Table 12. Problems in stage of selling apartment

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Table 13. Deduction of support-plans about problems and requirements

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