Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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A Study on the Influence of Passenger's Safety Communication on Safety Behavioral Intention

기내 안전정보 인지가 안전행동 의도에 미치는 영향에 관한 연구

  • 김하영 (한국항공대학교 경영학과) ;
  • 이남령 (한국항공대학교 경영학과)
  • Received : 2019.02.25
  • Accepted : 2019.04.20
  • Published : 2019.04.28
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Abstract

The purpose of this study is to identify the optimal model to explain safety behavioral intention according to the recognition of safety communication in cabin through comparison of Planned behavioral theory and Triandis' theory of interpersonal behavior. In order to accomplish the study purpose, research model and hypothesis were established based on the previous research. As a result of the analysis, it was found that attitude and Perceived Behavioral Control had a positive effect on the safety behavioral intention. Triandis theory shows that social factors and habits have a positive impact on safety behavioral intention. In addition, A comparison of the two models confirms that both psychological processes of recognition and emotion are accompanied by the relationship between safety information awareness and safety behavioral intention.

본 연구는 기내안전정보에 관한 승객 인지에 대해 행동이론을 적용하였으며, 이를 통하여 안전행동 의도에 미치는 영향을 분석하고자 하였다. 또한, 대표적인 소비자 행동이론인 계획된 행동이론과 트라이앤디스 행동이론의 비교를 통해 기내안전정보 인지에 따른 안전행동 의도를 설명하기 위한 모형의 특징파악을 목적으로 하고 있다. 연구목적을 달성하기 위해 선행연구를 토대로 연구모형과 가설을 수립하였으며, 370명의 항공여행을 경험한 승객을 대상으로 설문을 통해 경로분석을 실시하였다. 분석 결과, 계획된 행동이론은 태도와 지각된 통제가 안전행동 의도에 긍정적 영향을 미치는 것으로 나타났으며, 트라이앤디스 이론은 사회적 영향과 습관이 안전행동 의도에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 두 모형의 비교를 통해 기내안전정보 인식과 안전행동 의도의 관계에서 인식과 감정의 심리적 과정이 모두 동반된다는 점을 확인하였다.

Keywords

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Fig. 1. Research Model A(TPB)

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Fig. 2. Research Model B(TIB)

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Fig. 3. Estimation Result A(TPB)

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Fig. 4. Estimation Result B(TIB)

Table 1. Hypothesis of Model A(TPB)

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Table 2. Hypothesis of Model B(TIB)

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Table 3. Measurement Item

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Table 4. Analysis of Validity and Reliability (Pre-Flight Safety Communication)

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Table 5. Confirmatory Factor Analysis

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Table 6. Measurement Model Fit

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Table 7. Comparison of Model

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