Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
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A Study on the Measurement of Monetary Value for Service Quality of Construction Technology Information

건설기술정보 서비스 품질에 대한 금전적 가치 측정에 관한 연구

  • 김남곤 (한국건설기술연구원 미래융합연구본부) ;
  • 정성윤 (한국건설기술연구원 미래융합연구본부)
  • Received : 2019.04.15
  • Accepted : 2019.05.21
  • Published : 2019.05.31
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Abstract

The Korea Institute of Civil Engineering and Building Technology provides the documents and information on the construction technology through the Construction Technology Digital Library System to enhance the technological competitiveness of the construction engineers. The purpose of this study is to measure the monetary value of information service quality in order to improve the documents and information service quality provided by this system. For this purpose, a questionnaire model was designed to apply the DBDC- CVM. We surveyed the members of 300 this systems for the amount of information that they are willing to pay to maximize the quality of information service. The correlation between the dependent variable and the explanatory variables was analyzed with the basic statistics of the survey results. The independent variables affecting the dependent variable are statistically significant. The logit model is used to estimate the monetary value of individual respondents who are willing to pay for information service quality. In previous research, we measured the use value of information service. On the other hand, this study shows that the measurement of value based on information service quality is different from previous research.

한국건설기술연구원은 건설기술자의 기술경쟁력 강화를 위해 건설기술정보시스템을 통해 건설기술관련 원문 자료와 정보를 서비스하고 있다. 본 연구는 건설기술정보시스템에서 제공하는 자료와 정보 서비스 품질을 개선하기 위해 정보서비스 품질이 갖는 금전적 가치를 측정하고자 하였다. 이를 위해 DBDC형 CVM을 적용하기 위한 설문모형을 설계하였다. 300명의 건설기술정보시스템의 회원을 대상으로 현재의 정보서비스 품질 평가와 정보서비스 품질을 높이는데 최대로 지불할 의사가 있는 금액을 질의하였다. 조사된 설문결과의 기초통계량을 가지고서 종속변수와 설명변수들 간의 상관관계를 분석하였고, 종속변수에 영향을 주는 설명변수들의 통계적 유의성을 살펴보았다. 로짓 모형을 이용하여 정보서비스 품질에 대해 개별응답자들의 지불할 의사가 있는 금전적 가치를 추정하였다. 선행 연구에서는 주로 정보서비스의 사용가치를 측정한 것에 비해 본 연구는 정보서비스 품질을 중심으로 하여 가치를 측정한 것이 기존 연구와의 차별성이 있다고 사료된다.

Keywords

MHJBB6_2019_v53n2_201_f0001.png 이미지

<그림 1> 처음 제시금액에 대한 질문방법

<표 1> 건설기술정보 서비스 품질 평가항목

MHJBB6_2019_v53n2_201_t0001.png 이미지

<표 2> 응답자의 인구통계적 특성 분석

MHJBB6_2019_v53n2_201_t0002.png 이미지

<표 3> 자료 및 정보 이용에 대한 품질 평가결과

MHJBB6_2019_v53n2_201_t0003.png 이미지

<표 4> 건설기술정보시스템의 품질에 대한 평가결과

MHJBB6_2019_v53n2_201_t0004.png 이미지

<표 5> 처음 제시금액에 대한 수락결과 분석

MHJBB6_2019_v53n2_201_t0005.png 이미지

<표 6> 설명변수들의 계량적 통계결과

MHJBB6_2019_v53n2_201_t0006.png 이미지

<표 7> WTP 추정

MHJBB6_2019_v53n2_201_t0007.png 이미지

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