Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Research Trends in Journal of Fashion Business -A Social Network Analysis of Keywords in Fashion Marketing and Design Area-

키워드 네트워크 분석을 통한 「패션비즈니스」 연구 동향 -패션마케팅 및 디자인 분야를 중심으로-

  • Lee, MiYoung (Dept. of Fashion Design & Textiles, Inha University) ;
  • Lee, Jungmin (Dept. of Fashion Industry, Ewha Womans University)
  • 이미영 (인하대학교 의류디자인학과) ;
  • 이정민 (이화여자대학교 의류산업학과)
  • Received : 2019.05.27
  • Accepted : 2019.07.18
  • Published : 2019.07.30
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Abstract

The aim of this study is to identify research trends of "Journal of Fashion Business" by analyzing the keyword network of the paper published between 2006 and 2017. The papers selected for analysis in the study were 287 fashion design articles and 281 fashion marketing articles published between February 2006 and December 2017 and titles, volumes, publishing years, authors, keywords, and abstracts of each paper were collected for data analysis. The research was carried out through selection, collection of article data, keyword extraction and coding, keywords refinement, formation of network matrix, and analysis and visualization process. First, based on the title of the paper used in the analysis, the fashion design/aesthetics, marketing/social psychology, clothing materials, clothing composition, and other fields were classified. Research analysis used the Netminer 4 (Ver.4.3.2) program. Results indicated showed that the intellectual structure of the "Fashion Business" research paper showed key word changes over time, and the degree centrality and between centrality of the keywords.

Keywords

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Figure 2. Visualization of Degree Centrality of Major Keyword in Fashion Design Area (2006-2011)

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Figure 3. Visualization of Degree Centrality of Major Keyword in Fashion Design Area (2012-2017)

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Figure 4. Visualization of Degree Centrality of Major Keyword (2006-2011)

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Figure 5. Visualization of Degree Centrality of Major Keyword (2012-2017)

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Figure 1. Research Process

Table 1. Number of Articles from Journal of Fashion Business Used for the Analysis

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Table 2. Frequently Used Keywords in Fashion Design Articles in Journal of Fashion Business (2006-2017)

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Table 3. Frequently Used Keywords in Design Articles of Journal of Fashion Business by Period 1 and 2

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Table 4. Frequently Used Keywords in Marketing Articles in Journal of Fashion Business (2006-2017)

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Table 5. Frequently Used Keywords in Marketing Articles of Journal of Fashion Business by Period 1 and 2

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Table 6. Degree Centrality of Major Keyword in Fashion Design Area

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Table 7. Degree Centrality of Major Keyword in Fashion Marketing Area

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Table 8. Node Betweenness Centrality of Major Keyword in Fashion Design Area

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Table 9. Node Betweenness Centrality of Major Keyword in Fashion Marketing Area

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