Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
권호 표지
DOI QR코드

DOI QR Code

Food Related Lifestyle Profiles and Organically Processed Foods buying Behaviors : Applying a Person-centered Approach

식생활 라이프스타일 프로파일과 유기가공식품 구매행동 연구 : 사람중심 접근법을 중심으로

  • Received : 2019.05.25
  • Accepted : 2019.07.27
  • Published : 2019.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

Although food related lifestyle has been widely discussed over the last ten years, the majority of research on food related lifestyle has been only conducted in terms of a variable-centered approach. But, recently there is a growing body of research on food related lifestyle profiles over the last three years from the view of a person-centered approach. This study conducted both a cluster analysis and a latent profile analysis (LPA) to identify the patterns of potential food related lifestyle customer profiles based on the five components on the sample of customer, who bought organic products (n=509). The results of each statistical analysis showed both quantitatively and qualitatively different types of food related lifestyle customer profiles even though there were similar types of profiles identified in common between these two analyses. These various profiles were then compared with customer's level of buying behaviors (e.g., buying attitude and buying intentions). Results showed that food related lifestyle profiles with respect to the high level of interesting in dietary life in terms of health and safety are associated with the higher level of buying behaviors. Based on the results, implications for food related lifestyle literature, practices and future research are discussed.

Keywords

References

  1. Asparouhov, T. and B. O. Muthen. 2014. Auxiliary Variables in Mixture Modeling: Threestep Approaches Using MPLUS. Structural Equation Modeling. 21(3): 329-341, 2014. https://doi.org/10.1080/10705511.2014.915181
  2. Bae, K. G. 2006. Current Situation of Agricultural Organic Organic Products and Organic Processing Food. Food Sci & Ind. 39(3): 35-51.
  3. Boulding, W., A. Kalra, R. Staelin, and V. A. Zeithaml. 1993. A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions, Journal of Marketing Research. 30: 7-27. https://doi.org/10.1177/002224379303000102
  4. Bowman, C. G. 2004. Legal Treatment of Cohabitation in the United States, Law and Policy. 24(1): 119-151. https://doi.org/10.1111/j.0265-8240.2004.00165.x
  5. Brunso, K., K. G. Grunert, and T. A. Fjord. 2002. Consumer's Food Choice and Quality Perception. MAPP working paper, The Aarhus school of Business.
  6. Cha, M. H. and Y. K. Kim. 2009. Consumers' Purchasing intentions of Organic Foods in relation to the Perceived Health Concerns, Healthy eating Practices and Attitudes, and Food Choice Motives. Korean J. Commu Nurt. 14(3): 286-294.
  7. Chae, S. I. 1992. Lifestyle Study by Framework of Systematic Analysis. J. Consumer Studi. 3(1): 46-63.
  8. Chen, M. F. 2007. Extending the Theory of Planned Behavior Model to Explain People's Energy Savings and Carbon Reduction Behavioral Intentions to Mitigate Climate Change in Taiwan Moral Obligation Matters, J. Cleaner Pro. 112(2): 1746-1753. https://doi.org/10.1016/j.jclepro.2015.07.043
  9. Chen, M. F. 2016. Consumer Attitudes and Purchase Intentions in Relation to Organic Food in Taiwan: Moderating Effects of Food-related Personality Traits, Food Qual. Pre. 18(7): 1008-1021. https://doi.org/10.1016/j.foodqual.2007.04.004
  10. Cho, Y. K. 2006. The Marketing Strategy Based on Consumer Life Style. J. Prof. Man. 9(1): 21-44.
  11. Conner, M. T. 1993. Individualised Measurement of Attitudes Towards Foods. Appetite. 20: 235-238. https://doi.org/10.1006/appe.1993.1026
  12. Eagly, A. H. and S. Chaiken. 2007. The Advantages of An Inclusive Definition of Attitude. Social Cognition. 25(5): 582-602. https://doi.org/10.1521/soco.2007.25.5.582
  13. Engel, J., R. Blackwell, and P. Miniard. 1995. Consumer Behaviour. Fort Worth: Dryden Press. 224.
  14. Fishbein, M. and I. Ajzen. 1975. Beliefs, Attitude, Intention, and Behavior, An Introduction to Theory and Research. MA: Addison-Wesley.
  15. Goetzke, B., S. Nitzko, and A. Spiller. 2014. Consumption of Organic and Funtional Food. A Matter of Well-being and Health?. Appetite. 77(1): 96-105. https://doi.org/10.1016/j.appet.2014.02.012
  16. Grunert, K. G. 2006. Future Trends and Consumer Lifestyles with Regard to Meat Consumption. Meat Sci. 74(1): 149-160. https://doi.org/10.1016/j.meatsci.2006.04.016
  17. Grunert, K. G., T. Perrea, Y. Zhou, G. Huang, B. T. Sorensen, and A. Krystallis. 2011. Is Food-related Lifestyle (FRL) able to Reveal Food Consumption Patterns in Non-Western Cultural Environments? Its Adaptation and Application in Urban China. Appetite. 56: 357-367. https://doi.org/10.1016/j.appet.2010.12.020
  18. Ha, H. S., B. N. Kang, and K. H. Kim. 2015. Effects of Food Life Style on Preference for MSG Use at Restaurants : Focused on the Moderating Effects of Attitude to Food Safety. Culinary Sci & Hospitality Res. 21(4): 86-100. https://doi.org/10.20878/cshr.2015.21.4.007007007
  19. Hartigan, J. A., Clustering Aalgorithms, New York, NY: John Wiley Sons, 1975.
  20. Hendrick M. M. McCarthy, V. C. Resconi, and D. Troy. 2014. Meat Consumption: Trends and Qquality Mmatters,. Meat sci. 98: 561-568. https://doi.org/10.1016/j.meatsci.2014.06.007
  21. Homer, P. M. and S-G. Yoon. 1992. Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition, Journal of Advertising. 21(1): 19-33. https://doi.org/10.1080/00913367.1992.10673357
  22. Hong, S. K. 2011. A Study on Processed Food Purchasing Behavior and Satisfaction According to the Urban Housewives' Food-related Lifestyle. Ph. D. Kyonggi University.
  23. Honkanen, P., B. Verplanken, and S. O. Olsen. 2006. Ethical Values and Motives Driving Organic Food Choice, Journal of Consumer Behaviour. 5(5): 420-430. https://doi.org/10.1002/cb.190
  24. Howard, J., M. Gagnea, A. J. S. Morin, and A. Van den Broeck. 2016. Motivation Profiles at Work: A Self-determination Theory Approach. Journal of Vocational Behavior. 95: 74-89. https://doi.org/10.1016/j.jvb.2016.07.004
  25. Kam, C., A. J. S. Morin, J. P. Meyer, and L. Topolnytsky. 2016. Are Commitment Profiles Stable and Predictable? A Latent Transition Analysis. Journal of Management, 42(6): 1462-1490. https://doi.org/10.1177/0149206313503010
  26. Kesic, T. and S. Piri-Rajh. 2003. Market Segmentation on the Basic of Food-related Lifestyle of Croatian Families. British Food J. 105(3): 162-174. https://doi.org/10.1108/00070700310477112
  27. Kim, H. I. and J. H. Noh. 2015. A Study of the Effects of Selection Motivations and Purchasing Intentions of Organic Food on the Well-Being Lifestyle. Korean J. Hospi & Tour. 24(6): 41-59.
  28. Kim, J. Y. and B. I. Ahn. 2015. Effect of Consumers' Dietary Lifestyle on the Consumption Pattern of Processed Foods. Korean J. Food Mark Economics. 32(1): 31-53.
  29. Kim, K. H. 2011. Study on Japanese Consumers' Korean Food Consumption Behaviors and Market Segmentation Based on Food-related Lifestyle - Focusing on Inbound Japanese Tourists -. J. Korean Soc. Food Cult. 26(6): 614-620. https://doi.org/10.7318/KJFC.2011.26.6.614
  30. Kim, K. H. and K. M. Kim. 2010. A Study on Chinese Consumers' Korean Food Consumption Behavior Based on Food-related Lifestyle. Korean J. Food Mark Economics. 27(1): 41-62.
  31. KO, S. H. 2014. Research on the Consumer's Delivery Service Quality Perception and Satisfaction in Food service Industry Based on the Types of Food-related Life-style. Korea J. Con. Associ Rev. 14(8): 406-418. https://doi.org/10.5392/JKCA.2014.14.08.406
  32. Lazer, W. 1963. Lifestyle Concepts and Marketing Toward Scientific Marketing, Chicago, IL: AMA.
  33. Lee, H. S. and Y. Kim. 2000. Critiques and Alternative Suggestions on the Theory of Reasoned Action and the Theory of Planned Behavior - In the Context of Consumer Purchasing Behavior -. J. Consumer Studi. 11(4): 24-47.
  34. Marsh, H. W., O. Ludtke, U. Trautwein, and A. J. Morin. 2009. Classical Latent Profile Analysis of Academic Self-concept Dimensions: Synergy of Person- And Variable-centered Approaches to Theoretical Models of Self-concept. Structural Equation Modeling. 16(2): 191-225. https://doi.org/10.1080/10705510902751010
  35. Meyer, J. P. and A. J. S. Morin. 2016. A Person-centered Approach to Commitment Research: Theory, Research, and Methodology. Journal of Organizational Behavior, 37(4): 584-612. https://doi.org/10.1002/job.2085
  36. Meyer, J. P., C. Kam, I. Goldenberg, and N. L. Bremmer. 2013. Organizational Commitment in the Military: Application of a Profile Approach. Military Psychology, 25(4): 381-401. https://doi.org/10.1037/mil0000007
  37. Michaelidou, N. and L. M. Hassan. 2008. The Role of Health Consciousness, Food Safety Concern and Ethical Identity on Attitudes and Intentions Towards Organic Food. Int J. Consum Studi. 32(2): 163-170. https://doi.org/10.1111/j.1470-6431.2007.00619.x
  38. Morin, A. J. S., J. S. Boudrias, H. W. Marsh, D. M. McInerney, V. Dagenais-Desmarais, I. Madore, and D. Litalien. 2017. Complementary Variable- And Person-centered Approaches to the Dimensionality of Psychometric Constructs: Application to Psychological Wellbeing at Work. Journal of Business and Psychology. 32(4): 395-419. https://doi.org/10.1007/s10869-016-9448-7
  39. Morin, A. J. S., J. P. Meyer, J. Creusier, and F. Bietry. 2016. Multiple-group Analysis of Similarity in Latent Profile Solutions. Organizational Research Methods. 19(2): 231-254. https://doi.org/10.1177/1094428115621148
  40. Morin, A. J. S., J. P. Meyer, D. M. McInerney, H. W. Marsh, and F. Ganotice. 2015. Profiles of Dual Commitment to the Occupation and Organization: Relations to Wellbeing and Turnover Intentions. Asia Pacific Journal of Management, 32(3): 717-744. https://doi.org/10.1007/s10490-015-9411-6
  41. Morin, A. J. S., J. Morizot, J.-S. Boudrias, and I. Madore. 2011. A Multifoci Person-centered Perspective on Workplace Affective Commitment: A Latent Profile/Factor Mixture Analysis. Organizational Research Methods. 14(1): 58-90. https://doi.org/10.1177/1094428109356476
  42. Mowen, J. C. and M. Minor. 1998. Consumer Behavior, Prentice-Hall, 696.
  43. Muthen, L. K. and B. O. Muthen, Mplus User's Guide, Los Angeles: Muthen Muthen, 1998-2014.
  44. Nam, S. K. 2006. The Theoretical Review of Consumer Life Style. Korean. J. Con. Adv Psy. 7(3): 433-453.
  45. Newberry, C. R., B. R. Klemz, and C. Boshoff. 2003. Managerial Implications of Predicting Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study. The Journal of Services Marketing. 17(6): 609-620. https://doi.org/10.1108/08876040310495636
  46. Nunnally, J. C. Psychometric Theory(2nd ed.), New York: McGraw-Hill, 1978.
  47. Nylund, K. L., T. Asparouhov, and B. O. Muthen. 2007. Deciding on The Number of Classes in Latent Class Analysis and Growth Mixture Modeling: A Monte Carlo Simulation Study. Structural Equation Modeling, 14(4): 535-569. https://doi.org/10.1080/10705510701575396
  48. Oh, H. S., Y. S. Jung, and U. S. Kim. 2018. Person-centered Approach to Organizational Commitment: Analyses of Korean Employees' Commitment Profiles. Korean J. Data Analysis Soci. 20(6): 3049-3067. https://doi.org/10.37727/jkdas.2018.20.6.3049
  49. Oh, J. E. and H. R. Yoon. 2017. A Study on Dietary Behavior of Chinese Consumers Segmented by Dietary Lifestyle. J. Korean Soc. Food Cult. 32(5): 383-393. https://doi.org/10.7318/KJFC/2017.32.5.383
  50. Park, K. Y. 2008. A Study on Purchasing Behavior of Buffet Restaurant Customers Based on Life Style. Korean J. Hotel Admin. 17(6): 81-99.
  51. Park, M. S. and B. I. Ahn. 2014. Impacts of Food Consumption Lifestyle on the Expenditure for the Processed Food: Using Cluster Analysis and Matching Method, J. Rur Dev. 37(3): 25-58.
  52. Paull. G. 2008. Children and Women's Hours of Work. Econ. J. 118(526): 8-27 https://doi.org/10.1111/j.1468-0297.2007.02114.x
  53. Peugh, J. and X. Fan. 2013. Modeling Unobserved Heterogeneity Using Latent Profile Analysis: A Monte Carlo simulation. Structural Equation Modeling. 20: 616-639. https://doi.org/10.1080/10705511.2013.824780
  54. Seo, Y. J., E. J. Lim, and H. J. Kim. 2015. A Study on The Effect of Consumer Lifestyle (VALS) on Eco-friendly Consumption Attitudes, Behavior Intentions and Behavior. J. Consumer Pol. Studi.. 46(1): 29-50. https://doi.org/10.15723/jcps.46.1.201504.29
  55. Shin, Y. H., M. Hancer, S. E. Jung, and D. J. Kim. 2015. Assessment of US Consumers’ Underlying Beliefs about Local Food Purchase. Culinary Society of Koera. 21(5): 109-118.
  56. Sohn, I. N. and Y. S. Kim. 2008. Research on the Dining-out Behavior of Cheong-Ju Undergraduates by Food-related Lifestyle. Korea J. Con. Associ Rev. 8(11): 347-355. https://doi.org/10.5392/JKCA.2008.8.11.347
  57. Szakaly, Z., V. Szente, G. Kover, Z. Polereczki, and O. Szigeti. 2012. The Influence of Lifestyle on Health Behavior and Preference for Functional Foods. Appetite. 58(1): 406-413. https://doi.org/10.1016/j.appet.2011.11.003
  58. Veeck, A. and A. C. burns. 2005. Changing Tastes: The Adoption of New Food Choices in Post-reform China. J. Busi. Res. 58(5): 644-652. https://doi.org/10.1016/j.jbusres.2003.08.009
  59. Yerman, A. H. and J. A. Vermeersch. 1979. Factors Associated with Children’s Food Habits. Journal of Nutrition Education, 11(2): 72-76. https://doi.org/10.1016/S0022-3182(79)80088-6
  60. Yoo, h. J. and E. J. Song. 2016. Non-Timber Forest Products Consumption Behaviors According to Dietary Lifestyle. Fam. Environ. Res. 54(1): 107-118. https://doi.org/10.6115/fer.2016.009
  61. Zepeda, L. and D. Deal. 2009. Organic & Local Food Consumer Behaviour; Alphabet Theory, International Journal of Consumer Studies. 33(6): 697-705. https://doi.org/10.1111/j.1470-6431.2009.00814.x